SuperOrdinary recently launched a full-service suite of TikTok Shop solutions for leading lifestyle brands in the United States, leveraging its success on the social platform in China.
As part of the launch, SuperOrdinary is partnering with brands including Milk Makeup, Babor, Byrd Hair and Never Have I Ever. This new initiative gives these brands and others a single-partner solution for TikTok Shop.
SuperOrdinary's TikTok success in China is largely dependent upon its full-service approach to e-commerce and plans to follow the same model in the U.S. market, offering the following services:
- TikTok Shop operation management
- Creator affiliate outreach and management
- Live stream shopping strategy and production
- Customized live stream set design and production
- Short video content strategy and production
- Management of advertising spend
- Data analysis and reporting
- Performance optimization
- Customer service
- Shipping and logistics
Gary Sang will lead SuperOrdinary's TikTok Shop operations in the U.S. market. Sang comes from Orca, where he was involved in the TikTok Shop launch of brands such as Estee Lauder and Kimchi Chic Beauty.
Since SuperOrdinary began operating on TikTok (or Douyin in China) in 2018, the company and its creator partners have hosted over 57,000 hours of live streaming on TikTok and platforms like Tmall. The company's livestreaming sales in China exceed $500 million to date with more than 1.1 million product orders, per SuperOrdinary.
U.S. consumers continue to embrace entertainment-style shopping with 33 million Americans expected to buy products through TikTok Shop in 2024 and the U.S. live streaming e-commerce market forecast to reach $67 billion in sales in 2026, per figures shared by SuperOrdinary.
Julian Reis, CEO and founder, SuperOrdinary, says, "We see massive opportunity on this channel and are proud to partner with Milk Makeup, Babor, Byrd Hair and Never Have I Ever. These brands share our enthusiasm for social commerce and meeting consumers where they are, and our dedicated U.S. team of social commerce experts is working with them to replicate our continued success in China."
Tim Saunier, CEO, Babor Cosmetics America, says, "Through our partnership with SuperOrdinary, we're embracing the power of social commerce, particularly on TikTok, redefining our brand's presence not just in the USA, but globally."
