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Type: Article
Section: Brands & Products > Fragrance/Home
Bath & Body
Scent Sleuth: Bath and Body Au Naturel
Fragrance is a strong influencer on consumers as they choose bath and body products. The trend for naturals has added another layer of complexity for marketers, perfumers and formulators.
Fragrance/Home
In My Opinion: Air Care—Imagination vs. Regulation
As the air care business has grown, so too has regulatory oversight. To succeed, being innovative in approaching both technologies and consumers is key.
Fragrance/Home
Home Fragrance Still Hot!
Scent diffusers drive home fragrance market; candles show a slow but steady glow.
Fragrance/Home
Starting Point: Wicks and Sprays Wax Candles in Home Fragrance Smackdown
According to Kline & Company, room sprays enjoyed 18% growth during the past year, nearly three times that of the overall market.
Skin Care
The Rise in Natural Functional Fragrances
As original reported by Perfumer & Flavorist magazine, Mintel explores the dramatic growth in natural functional fragrances.
Fragrance/Home
What’s Old is New Again
Aromatherapy, a concept that is thousands of years old, gets a boost from science and inspires new products.
Fragrance/Home
Unique Naturals by Design
Extending the perception of fragrance and enriching the perfumer’s palette make fragrance news.
News
Launch Sequence
Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.
Bath & Body
Finding Inspiration for Household Soap
Speedier and more user-friendly formulas are the chief innovations driving the laundry and dishwashing soap markets.
News
Thinking Outloud: Paint It Black
Nothing stands out from the all-black crowd of recent fragrance releases for men.
Event Coverage
Live from New York: Russian Middle Class Grows
Symrise presents economic discussion on Russian consumer tastes for fruits and florals in flavors and fragrances; Givaudan revisits its roots.
Consumers & Markets
The New Fragrance Mecca: Africa/Middle East
Multinational fragrance manufacturers and retailers are increasing their presence in one of the fastest-growing regions in the world for fragrances. Africa and the Middle East are set to drive growth in the world market.
Event Coverage
GCI Magazine Announces 2008 Fragrance Business Award Winners
Luncheon at HBA in New York City celebrates best fragranced product and marketer of the year.
News
Artisan Perfumes for Form and Function
Profile of Laurice Rahmé, CEO and founder of Bond No. 9.
Fragrance/Home
Starting Point: Sophomore Efforts... Rock On!
The world of fragranced products turns on new product launches. Fine fragrances in particular come into the world with red-carpet fanfare and photo ops of the kind enjoyed by rock stars. Sophomore efforts are scrutinized with even greater intensity.
Fragrance/Home
Scent Sleuth: Do Cultural Preferences Influence Fragrance Development?
Regional and cultural preferences and the need to market to those tastes cannot be denied, but there is much to be said about universally appealing scents—carried by unique statements—and their potential impact.
Fragrance/Home
Fragrance Safety and Evaluation
The scientific director of the International Fragrance Association provides an overview of the regulatory environment for the fragrance industry, regulatory bodies, the fragrance regulation process and the segment’s relative preparedness for overarching regulation.
News
Cyber Anthropology: Why Blogs Matter
Marketers can learn a lot by mining online fragrance communities.
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