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Section: Brands & Products > Fragrance/Home

Materials: The Scent of a Winner

The fragrance industry has never been better prepared to meet the demands of marketing clients around the globe. And thanks to proactive industry initiatives, fragrance makers are protecting both consumers and material sources.

Holiday Fragrance Mania

A seasoned perfumer senses that success now comes as twists, flankers and limited editions rather than truly new fragrances.

Do Candle Colors Trump Fragrance?

Depending on whom you ask, color is either the first or second reason for selecting a candle for use in the home.

The Spirit of the Brand

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

FiFi Awards

The Fragrance Foundation announced the winners of the 36th Annual FiFi Awards...

Scent: New Frontiers in Branding

Scent can strengthen an emotional connection to a brand, and innovative technologies are providing more ways to create and reinforce this powerful bond.

Sustainable Scents

Two top perfumers provide a guided tour of naturals producer Laboratoire Monique Rémy

Sniffing Out Trends

Understanding a broad range of trends and consumer lifestyles will lead to fragrances that unlock the essence of a brand.

Keeping Candles Lit

The candle category holds its own in the global air care market as a vibrant and integral category in home decor, while fragrance and innovation cements its hold on consumers’ imaginations.

Home Fragrance Innovates

Growth in home fragrance requires innovation as manufacturers translate consumer wants into product solutions.

A scene from DreamWorks Pictures and Constantin Film’s “Perfume: The Story of a Murderer.”

Thierry Mugler Blends Literature, Cinema and Perfumery

Vera Strübi, worldwide president, Thierry Mugler Parfums, welcomed editors to the French Embassy in New York City to experience an “olfactive voyage.” The occasion was the imminent launch of an olfactive interpretation of the soon to be released film “Perfume,”...

Sugar Lounge at Trump Tower

Firmenich presented a journey through the sweet spots of fragrance at Trump Tower as part of Fragrance Week...

Le Petit Prince Literary Launch

BerjangUSA, the U.S. distributor of the Le Petit Prince line of children’s fragrances, celebrated the 60th birthday of The Little Prince, the book that inspired the line...

Inviting Aromas

Delivery systems in the growing home air care market must be accommodating to consumer desires and as welcoming as the scents they deliver.

From left, Catherine Walsh senior vice president, American Fragrances, Coty Prestige Worldwide; Michele Scannavani, president, Coty Prestige Worldwide; Gwen Stefani; and Bernd Beetz, CEO, Coty Inc.

Gwen Stefani Media Blitz

On December 6 at the Rooftop Lounge of New York’s Gansevoort Hotel, Coty Inc. announced the signing of a global licensing agreement with Gwen Stefani, Grammy-winning recording artist, to develop and market...

Fragrancing with Intent

Fragrance is an intimate communicator. Whether it’s the heady aroma of tropical flowers or a subtle abstraction, fragrances are evocative and powerful triggers. Perfumers have plumbed the depths of aromatic expression throughout the ages, and contemporary perfumers continue to experiment with both personal fragrances and home fragrances.

Fragrance Week at Trump Tower

Rochelle Bloom, president, The Fragrance Foundation, welcomed attendees to Fragrance Week’s opening breakfast at New York’s Trump Tower, October 16. This year, Bloom noted that the emphasis of...

Fragrance Naturals and the Like

The Fragrance Foundation’s Junior Advisory Board presented a panel discussion called Let’s Talk About Naturals in Fragrance at The Park in New York City’s Chelsea. Fragrance Foundation president Rochelle Bloom welcomed...

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