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Type: Article
Section: Brands & Products > Fragrance/Home
Fragrance/Home
A Note on Fragrance, A Feminine Point of View
A focus on rose, love, life and gold carry feminine fine fragrance trends.
Packaging
The Art of Packaging Gala Honors Shiseido
See photos from the gala event honoring Shiseido's contribution to beauty packaging.
Consumers & Markets
The Sleeping Giant
Since the late 1990s, growth in men’s toiletries has been on a steady upward trajectory, reaching estimated global sales of $31 billion in 2011. Examine the trends and challenges facing the men’s category.
Fragrance/Home
Making a Fragrance Connection Through Color
Even before a product is sampled, consumers have formed an idea about how the fragrance should smell, likely based on its color.
Fragrance/Home
Anarchy
Brings Axe Brand Into Female Territory
The male-oriented fragrance brand is launching a female-oriented product.
Event Coverage
Marc Rosen Launches Book in New York City
"Glamour Icons—Perfume Bottle Design" recognizes and celebrates perfume bottle design as an art form, and traces the resonant history of fragrance and its myriad and diverse packaging through the stories of glamourous individuals, personalities and fashion.
Packaging
A Brief Look at Glass Packaging
The viability of glass packaging, notably as consumers increase their scrutiny of the environmental impact of what they purchase, continues to be affirmed.
News
Just Follow Your Nose!
Even brands that don’t have a direct connection to a distinct fragrance character or profile should evaluate the opportunity to enhance the brand experience through scent.
Fragrance/Home
New Strategic Challenges for Fragrance
The fragrance market recently rebounded, but the prospect of a double-dip global recession and further slowdown of consumer spending will require fragrance strategies to evolve.
Fragrance/Home
INCI Name: Fragrance
Today’s consumers hate secrets, especially when it involves something they smell or put on their skin. Columnist Steve Herman shares his opinions on transparency.
Ingredients
The Scent of Color: drom Collaborates with the Color Association
Associating specific scents with specific colors, fragrance house drom developed four fragrances that match 2013 color palettes from The Color Association of the United States
Fragrance/Home
Performance of Fragrance Impinges On More Than Scent
For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.
Event Coverage
Celebrating Fragrance Excellence for Brand Success
The 2011 Unilever Fragrance Awards highlight fragrance's role in superior products.
Event Coverage
Sustainable Fragrances 2011: the Age of Transparency
From field to store shelf, the fragrance industry faces ongoing ingredient sourcing and disclosure challenges, leading to ramifications for the scented components of beauty brands, and particularly those seeking more green aspects.
Packaging
Resonating in a New Reality
Today, as brands vie for consumer attention in what feels like an ever-shrinking marketplace, designers and marketers need to muster the vision and courage to create packaging that far exceeds consumers’ (and our own) expectations.
Fragrance/Home
Super Premium Beauty on Cusp of a New Era of Growth
The U.K. is about to be leapfrogged by Russia as the highest value market in the world for super premium fragrances, according to new data from Euromonitor International, and this is indicative of a critical shift in global luxury consumption culture, as high net worth individuals from the BRICs set a new and dynamic pace of growth that has major strategic implications for the world’s leading luxury players.
Ingredients
Edible Perfume Melds Flavor and Fragrance
Ingredient company Beneo pairs with a Bulgarian confectionery company Alpi to create a rose-scented candy.
Ingredients
The Scent of the Stars
Eurofragance develops the fragrance of outer space.
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