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315 Results
Type: Article
Section: Brands & Products > Fragrance/Home
Consumers & Markets
Do Men Really Care About Beauty?
The male grooming category has demonstrated consistent performance over the recent years of economic instability, and has once again come to the spotlight with a flurry of activity in terms of increased marketing and advertising efforts, as well as many targeted brand expansions.
Fragrance/Home
A Challenging Global Climate for Fragrances
As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.
News
Would You Buy Perfume from This Man?
Brand Keys president Robert Passikoff digs deep into the message relayed by
Chanel No. 5
's latest avant garde ad, starring Brad Pitt.
Event Coverage
Innovation Takes The Spotlight at CEW Newsmaker Forum
Panel that included Coty and Firmenich execs discuss culture and brand portfolios.
Skin Care
New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda
The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.
Event Coverage
Looking Forward to Luxe Pack Monaco 2012
A look ahead to the upcoming Luxe Pack Monaco 2012, taking place October 24–26 at the Grimaldi Forum in Monaco.
Ingredients
Innovation for Changing Local and Global Realities at WPC 2012
Insights at the intersection of technology, ingredients and consumer understanding fragrance is a key.
Fragrance/Home
Home Fragrance Solutions—High-tech and Down-to-earth
Continued success in the home care category will rely on fragrance products that are both performance-focused and earth-friendly.Continued success in the home care category will rely on fragrance products that are both performance-focused and earth-friendly.
Brick and Mortar
Touch Me, Tell Me, Sell Me: The Business of International Beauty
A view of the global beauty retail scene.
Event Coverage
CEW Presents Formula For Success
Givaudan and Elizabeth Arden execs discuss keys to creating a top selling fragrance.
Event Coverage
Drom Hosts Night of Beauty Trends Forecasting With the Color Association
Event highlights color cosmetics and fragrances inspired by four color stories forecast for Fall/Winter 2013–4; trends touch on the natural, the neutral, the future and the transparent.
Skin Care
CEW Beauty Awards Honor Performance Products
The annual beauty awards event featured CEW president Carlotta Jacobson, host Mario Cantone,
Allure
editor Linda Wells, beauty bloggers and more.
Fragrance/Home
Speaking the Language of Beauty
It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...
Consumers & Markets
State of the Industry
While emerging markets remain primary drivers of beauty industry growth, developed markets played their part—notably the U.S., which posted its best performance in more than five years on the back of strong sales of premium brands.
Fragrance/Home
Fragrance Connection Through Online Interaction
Building brand fans and the product at the same time, the
Selena Gomez
fragrance launch leveraged online interaction and star power.
Fragrance/Home
A Sensory Journey: Fragrance in Branding
Connecting through scent is a powerful tool for beauty brands, as it can directly affect the moods of consumers. Beauty and fragrance industry insiders weigh in on the importance of fragrance in beauty product branding, as well as the best ways to carry it out.
Fragrance/Home
The Case for Fragrance Family Loyalty
New research uncovers a clear method for connecting consumers to the scents they will love.
News
The Math on Celebrity Fragrance: Do They Still Add Up?
As more celebrities join the fragrance game, this article examines if it still makes sense for the marketplace.
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