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Prestige fragrance sets featuring scented candles posted U.S. sales of $1.6 million in 2020, representing 62% year-over-year growth, per NPD.

Fragrance & Well-being in the New Normal

Stress relief is driving a scent-centric wellness trend, and savvy suppliers are on board.

Shoppers are seeking prestige, long-lasting fragrances, driving up the average unit price in the U.S. market.

Decoding the Fragrance Boom, Part 1

Untangling the market drivers behind this surprisingly resilient category.

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

Fremont discusses his successes with the fragrances ck one and Tom Ford Grey Vetiver at the 2010 FiFi Awards presentation.

Quality: Key to Connecting with Fragrance Consumers

Looking back on ck one and Tom Ford Grey Vetiver, Firmenich perfumer Harry Fremont reflects on materials, creativity, easy-to-wear fragrances and connecting with consumers.

Inter Parums to Take Over Oscar de la Renta's Fragrance Business

Inter Parfums USA, LLC entered into an agreement to acquire certain assets of the fragrance division of Oscar de la Renta, LLC, and the firms also entered into a licensing agreement for Inter Parfums to create, produce and distribute perfumes and cosmetics under the Oscar de la Renta brand.

Mojave Ghost Absolu de Parfum, from Byredo Perfumes

Byredo Perfumes Utilizes Faiveleytech’s ‘Burnt Wood’ Cap for New Fragrance Packaging

Byredo's latest fragrance, Mojave Ghost Absolu de Parfum, features a unique, sustainable cap designed by FaiveleyTech and crafted from Sulapac biocomposite material, inspired by the look and feel of Japanese burnt wood.

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Why is Fragrance Outperforming Skin Care?

Highlights from CEW's NPD year in review and trend forecast show just how much changed between 2013 and 2015.

Kendra Scott Debuts Fragrance Collection

The lineup features three scents: Ruby Musk, Amber Aura and Jade Blossom.

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

What is a 'clean' fragrance? Sozio says it has an answer.

Sozio Creates "Clean" Fragrance Designation

Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.

The fragrance is described as 'a sweet, warm floral, elevated scent.'

Kylie Jenner Debuts First Fragrance

Cosmic launched on March 7, 2024.

The advertising campaign for the fragrance release will feature global influencer Amy Jackson and Italian model Andrea Damante.

The Scent of LA With Guess' Fragrance Duo

Created in collaboration with Inter Parfums, the scent is available in a male or female version and both feature notes of violet, cedarwood, amber and musk

Scent Sleuth: Holiday Fragrance Mania

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5 Things to Know About Phlur's Continued Success in Digital Fragrance

“While we are now a year past launch, we are off to a wonderful start. We completed over 25,000 orders and we are gaining momentum every week. All of which signals a strong customer reaction to our unique concept of how to create, package, and experience fragrance in an entirely new way."

Scentbird is remaking the fragrance retail experience, one bottle at a time.

Solving the Fragrance E-commerce Problem

How the consumer experience can be enhanced online for today's tastes.

KKW Fragrance's Crystal Rose. Photo: KKW Fragrance.

KKW Fragrance Adds to Crystal Collection

KKW Crystal is joined by three new fragrances, totaling five for the collection.

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Fragrance Du Bois Plans for Expansion

The French luxury perfume house is opening no less than seven new locations by the end of September to increase its global brand footprint.

Do Candle Colors Trump Fragrance?

Depending on whom you ask, color is either the first or second reason for selecting a candle for use in the home.