Why is Fragrance Outperforming Skin Care?


“In 2015 we have seen a complete shift," said NPD's Karen Grant during CEW’s Global Trend Reports event, The NPD Group’s 2015 Year in Review & Trend Forecast. "If you compare 2015 to 2013, the amount of dollars being brought in additional dollars in the fragrance [in 2015] is more than triple the amount being brought in back in 2013 in additional dollars."

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