![850x-cew-npd](https://img.gcimagazine.com/files/base/allured/all/image/2016/02/gci.850x-cew-npd.png?auto=format%2Ccompress&q=70&w=700)
“In 2015 we have seen a complete shift," said NPD's Karen Grant during CEW’s Global Trend Reports event, The NPD Group’s 2015 Year in Review & Trend Forecast. "If you compare 2015 to 2013, the amount of dollars being brought in additional dollars in the fragrance [in 2015] is more than triple the amount being brought in back in 2013 in additional dollars."