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Section: Brands & Products > Fragrance/Home

Euromonitor consultant, Carmen Silva, states that fragrance houses, brands and retailers will more greatly leverage AI, AR and VR to drive engagement and immersion with fragrances.

Investigating Fragrance Marketing And Purchasing Trends

Hear market projections from an industry researcher on purchasing, consumer trends, technology influences and more.

Don't miss the opportunity to witness the best in beauty innovation at Cosmoprof Bologna and celebrate the trailblazers who are redefining the industry. Stay tuned for updates as the awards ceremony approaches!

Cosmoprof Awards 2025: Celebrating Innovation in the Beauty Industry (Finalists Revealed)

This year's finalists feature exciting entries from global brands such as GEFCOM S.a.s. di Moccagatta G. & C. from Italy with their Alerasia Scented Candle, Routine Paris SAS from France with Routine Paris Games Song, and more.

P&G to Divest Up to 100 Brands, Freeing Resources for New Investment

Euromonitor speculates on the best investment in the newly freed up capital Procter & Gamble will likely gain when it follows through with its plan to divest up to 100 of its brands.

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A New Fragrance Era

Most scented products’ fragrance is synthetic or an essential oil. What about a 3rd option? An option to fill the gap and the demands of our planet. One that benefits our health and needs. The answer is Sensegen’s New Natural Fragrance Initiative.

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Freshness on the Go: Unilever Launches Deodorant Minis and Wipes

The range of products is designed for the consumer on-the-go and come in a variety of Dove, Degree and Axe scents.

Skylar is a maker of fragrances that are hypoallergenic and safe for sensitive skin.

Starco Brands Acquiring Skylar

Under terms of the deal, Skylar will operate as a separate business unit within Starco Brands, continuing to be led by Cat Chen.

Target Expanding Its Beauty Concierge Program to California, D.C., More

Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.

Profitable 2010 for Symrise, "Moderate" Growth Ahead for 2011

Growth in demand, economic recovery, emerging markets and large customers drive results; emerging markets now account for 46% of total sales.

The company reached sales of €180 million, an increase of 27% from the previous year.

Eurofragance Reports “Unprecedented” Growth in 2024 Sales

CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."

Influenster has identified the hottest brands of 2016.

Social Media's 2016 Favorite Cosmetic, Skin Care, Hair Care, Grooming and Fragrance Brands

Influenster releases the tally of some 200,000 votes.

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‘The Value of Fragrance’ Explored in IFRA Report

The fragrance industry is responsible for adding €7.3 billion to the economy and €48-72 billion in added value for 25 consumer product categories, according to the report.

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in-cosmetics Latin America Shines a Light on Fragrance

Among the fragrance and ingredients offerings at this year’s show are the in-cosmetics Latin America Fragrance Trail, which will guide visitors through the fragrance houses, producers and extract and raw materials distributors who offer fragrance-related ingredients and solutions.

Blyth Acquires Retailer; Supplement Brand

Acquisition of catalog/Internet retailer and entry into the health/wellness category called a fit for the company's strategy...

Euromonitor International Analysis: It's Not All Doom and Gloom for Fragrances

Novel scent combinations and customized offerings with personalized marketing and advertising keys to growth; with the crossover with the fashion industry becoming increasingly pronounced, Euromonitor hypothesis on next jean-brand to launch a fragrance.

P&G Swings Consumers' Moods with Quiet & Roar Brand Launch

P&G launched its Quiet & Roar brand to restore the minds and bodies of consumers with a collection of gentle lotions, scrubs and body washes in five essential oil-based scents.

Guerlain partners with Aptar Beauty for its L'Art & La Matière collection, featuring innovative Sensea fragrance pumps and GSA dispensing systems.

Guerlain Taps Aptar Pumps for L'Art & La Matière: Luxury Meets Sustainability

Guerlain partners with Aptar Beauty for its L'Art & La Matière collection, featuring innovative Sensea fragrance pumps and GSA dispensing systems.

Trends in Deodorant Fragrances

Perfumer & Flavorist magazine reports that Mintel's Global New Products Database looks at recently launched products to identify the most popular fragrance trends in deodorants...

The Numerology Collection includes three fragrances, plus one Ulta Beauty-exclusive fragrance.

Lake & Skye Launches The Numerology Collection

The collection includes hair and body mists with mood-enhancing ingredients.

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