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Section: Brands & Products > Fragrance/Home

Which brands are likely to become M&A targets in 2025? A new report has some answers.

10 Realities of Beauty M&A in 2025: Sector Overlap, Portfolio Growth, Results-driven and More

Major players like L’Oreal and Unilever are expanding their portfolios through acquisitions of innovative beauty and personal care brands.

Consumers remain aligned with clean beauty principles of transparency and safety. But they want stronger proof of efficacy and expert-backed recommendations.

Can Clean Brands Survive the Rise of Clinical Beauty?

While clinical brands focus on concrete claims, benefits and evidence, clean beauty has always struggled from a lack of universal definitions, per a new Circana analysis.

Starting Point: Beauty, Risk and Rugby

As I sat drafting this column in the lobby of a Paris hotel in late September, a 1940s rendition of the U.S. holiday favorite “Jingle Bells” suddenly dashed out of the speakers with the energy of a team of horses. My first thought was the French are really getting a jump on the season, but with green leaves still clinging to the trees, it was clear that something else was going on.

Novel biotech ingredients, powered by AI discovery, could reshape the fragrance palette of the future.

3 Ways AI is Reshaping Beauty: from Fragrance to Sun Care

Medical-grade skin care, fine fragrance ingredients and sunscreen usage are being disrupted by new AI-powered platforms.

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways. According to Circana data, individuals using these medications—for diabetes, weight loss, or other purposes—purchase women’s fragrances, hair stylers, skin care products, and lip cosmetics at significantly higher rates during their first year on the drugs compared to their pre-medication habits.

Beauty & Wellness in the Ozempic Era

The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways.

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.

Q1 2024 US Beauty Sales Stabilize, but Still Growing

Gen Alpha continues to drive prestige sales among households earning more than $100,000, with kids' households growing at twice the rate of households with no children.

2009 CEW Beauty Awards Winners

Winners chosen from 550 entries; NIA 24 takes Indie Beauty Award for the brightest new start-up.

Fragrance Luring Beauty Seekers to New Products

Fragrance is becoming an added benefit in cross-category beauty products, and fragrance products themselves are offering additional benefits as well, reports Mintel.

Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.

US Consumers Embrace Beauty in Uncertain Q1 2025

Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.

FIT and Unilever US Partner to Look Ahead in the "Evolution of the Beauty Landscape"

Unilever U.S. is acting as the corporate sponsor of FIT's cosmetics and fragrance marketing and management master's degree program's Capstone event for 2014.

CEW(UK) Names 2013 Beauty Award Winners

The winners will be featured in a variety of unique retail opportunities, including through Superdrug, Harrods, QVC and more.

Sustainable Cosmetics Summit Seeks More Movement in Beauty’s Efforts

According to the Organic Monitor event, the cosmetics industry needs to take greater steps if it is to become more sustainable.

Natural Beauty Dominance Still Up for Grabs

Despite the natural beauty and personal care market seeing a CAGR of 11.3% over the last five years and being projected to post an increase of 9.2% to reach $46 billion in 2018, no one beauty brand has a global dominance of the category.

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CEW Beauty Awards Honor Performance Products

The annual beauty awards event featured CEW president Carlotta Jacobson, host Mario Cantone, Allure editor Linda Wells, beauty bloggers and more.

Fragrance and joy (which are often interconnected) are driving growth in beauty in 2025.

What's Driving Resilience in the 2025 Beauty Market? Joy and Scent.

Circana's new "Eat Play Love" report highlights a desire for comforting and "nourishing" beauty products that offer "mini moments of bliss," as the company puts it.

Consumer Behavior Change Key to Sustainable Beauty Growth

Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.

Emerging Markets Still Hold Promise for Beauty

In an analyst insight article from Euromonitor International analyst Robert Walker, Walker explores the new global market frontiers and their desire for beauty products.

Developed by Robertet perfumer, Jerome Epinette, the collection features four expressive, long lasting fragrances.

Noyz is First Fragrance Brand to Debut at Ulta Beauty Through Sparked Program

Noyz meets all five pillars of Conscious Beauty at Ulta Beauty, including clean ingredients, sustainable packaging, vegan, cruelty-free and give back.

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