Q1 2024 US Beauty Sales Stabilize, but Still Growing

Notably, 'spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children,' per Circana.
Notably, "spending per buyer was directly influenced by the presence of children: among households with children, the average spending per buyer in Q1 increased at five-times the rate as those without children," per Circana.
Cultura Creative at Adobe Stock

'There is a lot of excitement in beauty, from trending brands and new product launches to the growing engagement from younger consumers,' says Larissa Jensen, global beauty industry advisor at Circana. With Mothers' and Fathers' Days on the horizon and summer activities drawing near, products that make us look and feel good will continue to be top-of-mind.”U.S. beauty sales grew by more than $600 million year-over-year in Q1 2024, per Circana, with prestige sales revenue rising 9% and mass growing 2%.

Log in to view the full article
More in Consumers & Markets