Search Global Cosmetic Industry

Beauty Story and Coty have teamed up to create a futuristic, interactive experience for consumers.

Coty x Beauty Story & the Future of Retail

“This space is less about category and demographics and more [about] fitting into consumer lifestyles and behavior."

Person using smartphone mounted on gimbal stabilizer with video editing app displaying portrait footage

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

Ulta and its competitors are taking a holistic view of the consumer's path to purchase.

What Omnichannel Looks Like at Ulta, Walgreens and Cos Bar

Who is the omnichannel shopper, what do they want, and how are beauty retailers and brands responding?

Indie beauty didn’t just happen; cultural, commercial and technological innovations converged to upend traditional business models forever.

Where Did Indie Beauty Come From?

Part 1 of 4: The origins and unique factors that changed an industry forever.

The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation

Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.

Woman in white robe holding orange DUX beauty product backstage with makeup lights

The K-shaped Skin Care Market Playbook

As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.