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Brick and Mortar
K-Beauty Arrives at CVS
"We continue to find new ways to expand upon our current beauty offerings, particularly when it comes to K-beauty inspired brands like Joah that encourage playful exploration through cosmetics."
Brick and Mortar
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.
Brick and Mortar
Macy's x Peach & Lily Bring K-beauty to California
What does the latest collaboration mean for K-beauty and the allure of the store-in-store beauty retail concept?
Brick and Mortar
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Brick and Mortar
K-Beauty Pops into Nordstrom in Latest Shop Concept
Products will be available until March 26. The third installment, which focuses on Korean fashion, will debut on March 31.
Skin Care
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Skin Care
K-beauty Brand Anua is Landing at Every Ulta Store in 2025
The brand is launching with its Heartleaf and Rice lines; the Ulta rollout will also include promotional gifts such as a complimentary mini cleansing oil for online purchases and a double cleansing duo for in-store customers.
Color Cosmetics
Sephora and Memebox Co-develop K-beauty Brand, Kaja
"We leveraged the best of our collective talents to create a truly unique color cosmetics collection featuring amazing new textures and formulas never seen or felt before."
Skin Care
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.
Companies
K-Beauty Brand Yepoda Secures Series B Funding Round Led by Verlinvest
Yepoda has secured Series B funding led by Verlinvest, with support from V3 Ventures and JamJar Investments. The funding will drive retail expansion, including partnerships with Sephora and the company's ambitious plans for European expansion.
Brick and Mortar
Target Stocking Pixi, Sonia Kashuk, Peach & Lily K-beauty and More
The retailer is updating its chemical policy and bring a range of new SKUs to its shelves.
Hair Care
Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.
Skin Care
Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail
Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.
Brick and Mortar
Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico
Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.
Bath & Body
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.
Skin Care
K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts
Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.
Brick and Mortar
Boots Coming to Korea in 2017
A new deal will bring Boots stores into malls and shopping districts, and will incorporate k-beauty brands.
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
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