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Brick and Mortar
[Slideshow] Inside the CVS Beauty Makeover
From quirky K-beauty and on-trend brands to better-for-you products and formulations, CVS is stepping up its game.
Bath & Body
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Brick and Mortar
How Amazon and Prestige Beauty Are Reshaping Sephora
President and CEO Calvin McDonald discussed the future of the retailer in a wide-ranging conversation.
Brick and Mortar
Japanese Skin Care Expands in US Retailers
DECORTÉ, a Japanese prestige beauty brand, announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide on Nov. 2nd.
Ingestibles/Supplements
Clöud Café Launches as the First-Ever Coffee Brand Within Wellness by Ulta Beauty
The launch signifies a broader industry pivot in how retailers are approaching the the pressing intersection of wellness and beauty.
Brick and Mortar
Coty x Beauty Story & the Future of Retail
“This space is less about category and demographics and more [about] fitting into consumer lifestyles and behavior."
Digital/E-commerce
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Brick and Mortar
What Omnichannel Looks Like at Ulta, Walgreens and Cos Bar
Who is the omnichannel shopper, what do they want, and how are beauty retailers and brands responding?
Brick and Mortar
Where Did Indie Beauty Come From?
Part 1 of 4: The origins and unique factors that changed an industry forever.
Skin Care
The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation
Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.
Skin Care
The K-shaped Skin Care Market Playbook
As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.
