Search Global Cosmetic Industry: Page 39

707 Results

Section: Retail > Brick and Mortar

10 Ways to Get Your Products Noticed by Salons

From partnerships to philanthropy to very important education opportunities, if your target market is the salon industry, here are 10 great ways to get noticed and get your product into stylists' hands.

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Phygital retail will grow sales and consumer loyalty.

Phygital Retail is Here to Stay

Physical and digital shopping enhances the retail experience for consumers.

Polla4252

Optimizing Your Distribution Strategy in Fast-changing Times

How to determine the best way to get your brand in the consumer’s hands.

New Perspectives in Beauty Retailing

Ever-changing and ever-evolving, the trends in beauty retailing currently include more retailer brands, pop-up shops, video as a sales tool and more.

Safety precautions are a must during the pandemic and will change the future of global retail.

8 Beauty Retail Predictions Post-coronavirus

The pandemic’s lasting impact on stores and shoppers.

Ulta had a brave marketing strategy in the United States, creating three unique shopping environments for mass, prestige and salon.

The Case for Mass Vs. Class

How beauty channels really work, and where your brand belongs.

Prestige-mr

Beauty for All: The Future of Prestige at Mass

This white paper from students in the cosmetics and fragrance marketing and management masters degree program at the Fashion Institute of Technology envisions the future of the prestige beauty category in the mass retail channel.

New Ways to Buy at the Beauty Counter and Beyond

New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.

Celebrating the launch of Coty's latest Nautica fragrance, Ocean. From left, Bernd Beetz, CEO, Coty; Karen Murray, president, Nautica; Andy Sharpless, CEO, Oceana; and Steve Mormoris, senior vice president, global marketing, Coty.

Live From New York: Shopping for Necessity, Not Luxury

The Fragrance Foundation’s State of the Industry Panel returns after a year’s absence, providing a crucial glimpse into the future of the global fragrance market.

Sweet Tarte: Taking Inside-Out Beauty to Heart

Beauty inside and out is more than an industry catch phrase at tarte cosmetics. It’s a way of doing business that starts with the product and extends to packaging and personnel.

During lockdown, consumers started to seek out familiar at-home self-care routines.

What Recovery Looks Like

How 6 companies are navigating the road to recovery.

Spas Get Serious: Wellness

As high-tech goes mainstream in a high-touch industry, wellness opportunities abound for brands in the spa or clinic and at home.

Live From New York: HBA Addresses Industry Trends

Speakers address well-being, advances in science, antiaging trends, prestige packaging and more.

Live From New York: Dellas Awarded Honor

Proceeds from COFRAM event support family scholarship fund for aspiring cosmetics and fragrance executives.

Live From New York: State of the Fragrance Industry

Innovative fragrance partnerships, collaborations and marketing methods are hot topics going into 2008. Items include: Fashion Group Presents Runway Trends; Pangea Organics Holds Benefit; Sniffapalooza Fall Ball; Givaudan Collaboration; CEW Welcomes Brand Innovators; Virtual Scents at Hearst Tower; Fragrance New Market Findings...

Bluemercury's 100th store is built upon a larger footprint and features a range of new facets. At center left is Bluemercury's Marla Beck, and at center right is Barry Beck, the retailer's co-founder and chief operating officer.

Exclusive: Bluemercury and the Power of "Hyper"

Barry Beck, COO and cofounder of Bluemercury, on the importance of hypercustomization and hyperpersonalization, as well as the future of the beauty retailer and its evolving clientele.

Page 39 of 40