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Section: Retail > Brick and Mortar
Brick and Mortar
Beauty Retail Roundup: Kosé, Too Faced, Pretty Smart, Tronque, Yensa
These brands have debuted at several different retailers.
Brick and Mortar
[podcast] Survey: Beauty Shoppers’ Favorite Retailers and Brands
What she wants, where she buys, what she buys and why; Part 3 of a 4-part series.*
Packaging
Pack Manufacturing News, Foam Options, and More Beauty Packaging News and Launches for Mid April 2014
Get the latest on packaging news and launches from Bert-Co, Avery Dennison, Qosmedix, TricorBraun, Albéa, Aptar Beauty + Home and many more.
Regulatory
The Pursuit of Wow
Utilizing first-to-market innovations, smart marketing strategies, and the passion of those in front of and behind the brand, Physicians Formula CEO and chairwoman Ingrid Jackel is guiding her company to a stellar spot in the marketplace.
Packaging
Leading Luxury
Luxury beauty packaging plays several important roles for a product, including functionality and demonstrating sophistication, trendsetting, elegance and the worth of the product.
Event Coverage
Cosmoprof North America Sees Success, 25,000+ Attendees for 2014
The beauty industry event attracted nearly 27,000 attendees for 2014, showcasing the wares of nearly 950 exhibitors and sharing trends, ideas and strategies from around the beauty and personal care world.
Event Coverage
Real Relationships Power the Beauty Industry
According to Heidi Manheimer, CEO of Shiseido Cosmetics America, and Michael Gould, chairman and CEO of Bloomingdale's—who recently spoke at a CEW Newsmaker Forum—relationships between partners, retailers, brands and consumers are what lead to successful business.
Digital/E-commerce
Beauty’s Offline Future
Brick and mortar retail isn’t dead; it’s evolving.
Brick and Mortar
What Omnichannel Looks Like at Ulta, Walgreens and Cos Bar
Who is the omnichannel shopper, what do they want, and how are beauty retailers and brands responding?
News
Think Like a Shieldmaiden If You Want Your Beauty Startup to Succeed
The sexy side of starting a business usually gets all the glory, but it’s how entrepreneurs react to hardship that makes the difference between beauty success and industry failure. Every new company we start is a battle, and most of us believe we are going to win each and every one.
Consumers & Markets
India Quarterly: Mary Kay to Invest $20 Million in India
Brands are in the midst of active expansion and investment in India as the country’s markets evolve.
Launches & Claims
Read the Label: Medik8—The Essential CSA Kit
The kit consists of three products and claims to leaves skin with a healthy, glowing complexion where wrinkles are visibly reduced. This column reviews the ingredient listings on products for claims substantiation and functionality.
News
Getting the Most from Your Sampling Subscription Partnership
With the subscription sampling box trend showing little sign of slowing down, it’s time to figure out the best way for your beauty brand to take advantage of this new marketing resource.
Brick and Mortar
Where the Shoppers Are: Mass Beauty Retail Evolves
Everything from celebrities to service is changing beauty at mass, but knowing what the consumer wants still reigns supreme.
Brick and Mortar
The Many “Drybars of…”
Drybar’s innovative business model is disrupting the beauty industry and changing the way consumers receive facials, makeup services and massages.
Skin Care
A Conversation: Aligning Brand Messages with Specialty Categories, Retail Needs
In a Q&A with Jurlique’s Rose Fernandez, the excitement behind natural and organic products is discussed, as well as how that kind of product messaging fits into the larger branding picture and into its retail relationships.
Consumers & Markets
Now is the Time to Market Beauty to Generation Alpha
This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
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