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Section: Retail > Brick and Mortar

Everyone Wants to Be Omnichannel: Here’s How to Succeed

Beauty brands need to ask themselves key questions and ensure they’re ready to go on-shelf amid shifting market realities.

“Well-being and beauty are intrinsically connected and fundamental to who we are as a company,” said Jodi Caro, general counsel, chief risk and compliance officer at Ulta Beauty.

Ulta Beauty's Charitable Foundation Expands 2024 Programs

For BBBS, Ulta is launching a national point-of-sale donation campaign, which will be used to support the organization's Youth Discovery & Wellness resources in 2024.

Playground was founded by Christina Aguilera (pictured) and CEO Catherine Magee and reportedly grew more than 700% in 2023.

Playground Brings Clean Sexual Wellness to Target & Secures New Funding

Playground was founded by Christina Aguilera and CEO Catherine Magee and reportedly grew more than 700% in 2023.

'As recycling requirements can be confusing, our focus is very much on educating beauty consumers on how easy it is to give their empties a second life with Sephora following three easy steps: clean it out, drop it off at a Sephora store, and then you’re done!' says Desta Raines, Sephora's sustainability lead.

How Sephora is Tackling Beauty's Packaging Challenges: Interview

To tackle the challenge, Sephora is leveraging take-back programs, refillables and launching a new Planet Aware label.

Sephora continues to be a powerhouse, spiking selective retail sales by 11% (organic), totaling $4,175 million.

LVMH Q1 2024 Beauty & Sephora Results Outshine the Rest of the Business

Highlights in the perfume and cosmetics sector included Christian Dior's Sauvage, J’adore and Miss Dior in fragrance, as well as Rouge Dior in makeup and Capture in skin care.

Ulta Beauty is facing competition from Sephora amid a wider slowdown in beauty; that said, the U.S. market is on target to grow through 2026.

Ulta Beauty Signals Slowdown in Beauty Growth

Overall U.S. market unit performance is expected to remain steady through 2026, per Circana, with some consumers shifting their spending to mass.

Ultra Violette is expanding into Canada at Sephora stores nationwide and online at Sephora.ca, starting April 14, 2024.

Ultra Violette Expands into Canada at Sephora

Ultra Violette will launch at Sephora Canada with the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+.

The Roller Rescue Soothing Serum and the viral Hydrogel Vajacial Mask will be available at Ulta Beauty.

Bushbalm Available at Ulta Beauty

This expansion further extends Ulta's focus on the "Down There Care" category as a whole.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Trimmer Plus in Sky is a Target exclusive.

Meridian Expands into Target Stores

The brand is offering The Trimmer Premium in Blaze and Trimmer Plus in Sky as Target exclusive products.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

Sephora at Kohl's is expanding into seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing its presence to 48 states.

UPDATE: Kohl's Now Expects Sephora Partnership to Exceed $2B in Sales by 2025

Kohl's is spending some of its $500 million in 2024 capital expenditures to add about 140 small-format Sephora shops in stores.

MCoBeauty has expanded into the United States market after launching into more than 1,800 Kroger stores.

MCoBeauty Expands into US Market at Kroger

MCoBeauty, founded by Shelley Sullivan in 2016, has quickly risen to prominence as Australia's fastest-growing beauty brand.

ulta beauty is driving growth in beauty

Why Ulta is Growing + Beauty Retailer Announces Mexico Expansion & Q4, Full-year 2023 Sales

Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."

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