Everyone Wants to Be Omnichannel: Here’s How to Succeed
May 9th, 2024
Chris Hobson, president and CEO of Rare Beauty Brands
Once you’re on-shelf, the only thing that really matters for you and the retailer is sales velocity. Velocity is the number of units or dollars your brand does in a given time period. To understand what velocity is needed, you need to understand the expectations of your new partner.
Kittiphan at Adobe Stock
The digital revolution (e.g., DTC, social media, Amazon, etc.) of the 2010s created an unprecedented opportunity for brands to connect directly with consumers and, as a result, the last decade witnessed an explosion in the number of new brands.