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Digital/E-commerce
Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses
Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.
Brick and Mortar
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Hair Care
Ulta Beauty Unveils 2025 MUSE Accelerator Stars
Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.
Brick and Mortar
Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico
Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.
Brick and Mortar
Sukoshi Expands to NYC, Expanding Its Retail Reach in the Asian Beauty Landscape
Founded in 2018, Sukoshi's new NYC store will mark the brand’s 15th location, with plans to surpass 20 stores by the end of the year.
Brick and Mortar
Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors
Brok brings more than 35 years of global leadership in consumer brands and retail innovation.
Skin Care
Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]
"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."
Brick and Mortar
UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation
In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.
Skin Care
K-Beauty Meets Music and Culture at KCON LA 2025
Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.
Fragrance/Home
Beauty on a Budget: How Consumers Are Redefining Glamor
In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.
Color Cosmetics
How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies
Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.
Hair Care
Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.
Digital/E-commerce
Free Global Health & Beauty Pulse Report Has Dropped: How to Access
Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher.
Fragrance/Home
Interparfums Launches Solférino: A New High-Luxury Fragrance Collection
This "high-luxury collection" will also appear at Interparfums' first-ever boutique.
Skin Care
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Digital/E-commerce
The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon
Gandon will oversee global digital commerce and work with regional leadership to accelerate online growth.
Brick and Mortar
Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses
The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.
Brick and Mortar
Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market
The acquisition comes amid a larger international push, including in Mexico and the Middle East.
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