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Section: Retail > Digital/E-commerce

Ulta Beauty has tapped former execs from Sephora and Amazon for its board.

Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors

K-beauty brands like Medicube are dominating many top skin care trends in 2025.

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

'These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes,' says Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US.

Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]

"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."

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From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

As recently as November 2024, Target had touted beauty as a rare bright spot of growth for the retailer. At the time, Rick Gomez, executive vice president, chief commercial officer, Target, said, “In terms of category performance, sales and market share gains were strongest in beauty again this quarter with comparable sales growth of more than 6%.'

UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation

In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

K-Beauty Meets Music and Culture at KCON LA 2025

Olive Young is showcasing 66 brands, including its private labels—BioHeal, BOH, BringGreen and Colorgram—through interactive zones.

Costco has become a go-to beauty hub for U.S. shoppers amid economic stresses.

Beauty on a Budget: How Consumers Are Redefining Glamor

In response to economic concerns, brands and retailers are expanding their focus on ingredient-driven, value-oriented products.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Kristin Ess Hair has announced reality TV star and hairstylist Madison LeCroy as the face of its Summer 2025 Stylers Collection.

Ulta Beauty Expands Wellness, K-beauty and Hair Wellness with Ritual, Nutrafol and More

"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol.

Free Global Health & Beauty Pulse Report Has Dropped: How to Access

Premium beauty buyers may take longer to make a purchase, but their repeat purchase rate is up to 77% higher.

Interparfums Launches Solférino: A New High-Luxury Fragrance Collection

This "high-luxury collection" will also appear at Interparfums' first-ever boutique.

Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.

How Deinde Succeeds on TikTok Shop and Amazon

Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.

The Estée Lauder Companies Creates Chief Digital & Marketing Officer Role, Appoints Aude Gandon

Gandon will oversee global digital commerce and work with regional leadership to accelerate online growth.

The K-Beauty World platform, from Landing International, is led by Landing CEO Sarah Chung Park, who has helped launch more than 180 K-beauty brands in the U.S. market since 2007.

Ulta and K-Beauty World Are on a Mission to Bring Korean Brands to the Masses

The product mix is intended to reflect both on-trend SKUs and legacy K-beauty offerings.

Space NK will operate as a standalone subsidiary of Ulta, but gives the U.S. retailer a toehold in the U.K. market.

Ulta Beauty Acquires Space NK to Challenge Sephora’s Growth in the UK Market

The acquisition comes amid a larger international push, including in Mexico and the Middle East.

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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025

In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.

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