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Section: Retail > Digital/E-commerce

Sephora continues to be a powerhouse, spiking selective retail sales by 11% (organic), totaling $4,175 million.

LVMH Q1 2024 Beauty & Sephora Results Outshine the Rest of the Business

Highlights in the perfume and cosmetics sector included Christian Dior's Sauvage, J’adore and Miss Dior in fragrance, as well as Rouge Dior in makeup and Capture in skin care.

'Immunocologie is your skin care’s foundation for well-being, healthy skin,' says Immunocologie Skincare founder, Karen Ballou. 'Consequently, Immunocologie’s holistic approach to skin health is consistent with Blue Zones principles of living better longer.'

What Makes a Skin Care Brand Blue Zone-worthy? Immunocologie Knows...

As part of the partnership, select Immunocologie products (the Vital Clay Mask, Vital Ionic Mist and self-heating Lava Mask) have been featured online alongside other Blue Zones-endorsed products including longevity foods and beverages.

Brown Girl Jane has entered Sephora.com.

Brown Girl Jane Enters Sephora

Brown Girl Jane was named the winner of the inaugural Sephora Beauty Grant in partnership with The 15 Percent Pledge earlier this year.

Ulta Beauty is facing competition from Sephora amid a wider slowdown in beauty; that said, the U.S. market is on target to grow through 2026.

Ulta Beauty Signals Slowdown in Beauty Growth

Overall U.S. market unit performance is expected to remain steady through 2026, per Circana, with some consumers shifting their spending to mass.

Ultra Violette is expanding into Canada at Sephora stores nationwide and online at Sephora.ca, starting April 14, 2024.

Ultra Violette Expands into Canada at Sephora

Ultra Violette will launch at Sephora Canada with the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+.

The product line offers multi-beneficial, nourishing vegan and cruelty-free formulas that are gentle to the skin, simple and effective to use, with benefits.

The Shop Men's Grooming Line Available Exclusively at Walmart

The Shop Men's Grooming Line features seven products designed for all men, addressing universal needs for skin, hair and beard.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

The Estée Lauder Companies Debuts Clinique on Amazon Premium Beauty

The Clinique storefront will feature information on formulations and clinical testing, product comparisons and regimen recommendations, per the brand, as well as its new Clinique Skin Analysis tool, an interactive questionnaire.

Two seals highlighting clean and sustainable brands will debut at stores beginning in April 2024.

UPDATE: Clean at Sephora and Planet Aware at Sephora Product Seals Are Coming in April 2024: VIDEO

The seals were developed over the last two years, the executive explained. They will debut in North America and Europe in April 2024, and then expanding to various markets before debuting in China in 2025.

Haus Labs by Lady Gaga launched in the U.K. in 2023.

Haus Labs by Lady Gaga Expands into Europe Exclusively in Sephora

The full product line—featuring 125 products across nine categories in color and complexion—will be available in Europe.

Fenty is Coming to Mainland China

In its latest financial report, parent company LVMH noted, "Fenty Beauty posted robust growth, driven in particular by one of its latest innovations in mascara."

Sephora at Kohl's is expanding into seven new states in 2023, including Arkansas, Idaho, Louisiana, Mississippi, New Mexico, South Dakota and Utah, bringing its presence to 48 states.

UPDATE: Kohl's Now Expects Sephora Partnership to Exceed $2B in Sales by 2025

Kohl's is spending some of its $500 million in 2024 capital expenditures to add about 140 small-format Sephora shops in stores.

ulta beauty is driving growth in beauty

Why Ulta is Growing + Beauty Retailer Announces Mexico Expansion & Q4, Full-year 2023 Sales

Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."

Target consumers are clamoring for celebrity beauty brands, per a recent earnings call.

Target's Beauty Growth Trajectory: Mass & Premium Blur, Celebrity Brands, Ulta Expansion

Michael J. Fiddelke, Target's executive VP, COO and CFO, noted, "We plan to invest in the vast majority of our nearly 2,000 store fleet over the next 10 years ... including the addition of Ulta Beauty locations."

According to NielsenIQ data, the categories with the largest U.S. in-store growth were candles/fragrance oils, fragrances and deodorant, while online growth leaders were slightly reshuffled, led by deodorant, candles/fragrance and hair care.

Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions

According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.

Jane Nugent, SVP, merchandising, Sephora Canada, said, 'We love Lisa’s approach with Sahajan, combining the 5,000-year-old Ancient Indian Science of Ayurveda with high-performing ingredients for a skin care routine that is as much about wellness as it is about result. Add to that an accessible price point and the fact that her products are manufactured in Canada; we know our Sephora Canada clients will love this newest addition to our skin care assortment.”

Sahajan is Sephora Canada's First Ayurvedic Skin Care Brand

Sahajan is launching at Sephora Canada March 19, 2024.

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