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Fragrance sales continued to grow robustly in 2024, driven by both value and a desire for high quality.

2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027

Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.

A little treat? Keep track of food and flavor trends to fuel marketing and product innovation.

Beauty & the Joy Economy

From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.

The Estée Lauder Companies Inc. (ELC) has boosted its high-performance and sustainable technologies via new research partnerships and by bringing some production in-house.

Inside The Estée Lauder Companies' Ingredient Innovation Race

The MIT work has focused on the "development of biodegradable materials for cosmetic applications and [the exploration of] new solutions to combat the effects of visible light from the sun."

The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.

Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology

The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.

The Estée Lauder Companies first invested in Exuud in the second half of 2024.

Estée Lauder Companies Partners with Exuud on Technology Platform for Fragrance Innovation

The exclusive agreement will allow the Estée Lauder Companies to build upon Exuud's patented fragrance delivery system.

The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.

Touchland Launches Fragrance Collection

The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.

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Estée Lauder Announces Board Changes: Eric Zinterhofer Joins as Ronald Lauder Steps Down

More leadership updates at Estée Lauder as Ronald Lauder steps down and Eric Zinterhofer, a seasoned investment expert with strong family ties to the company, takes his place.

According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.

Fragrance Has Immense Momentum Going into 2025: New Data

Taken together, NielsenIQ notes 2024 trended "above historical sales levels."

Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.

Tru Fragrance Acquires Lake & Skye

Tru Fragrance first made a minority investment in Lake & Skye in 2018.

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Mixer & Pack Integrates AI System for Quality Inspection, Quicker Delivery

Mixer & Pack has integrated an AI-powered quality control system across its packaging lines, revolutionizing its production process. This innovative technology improves efficiency, reduces waiting times, and enhances product quality.

Kosé Acquires Stake in Puri Beauty

Kosé Acquires Stake in Puri Beauty to Fuel Global Growth

Kose corporation, a cosmetics and beauty products company that manufactures and markets a variety of products, including skin care, hair care, and makeup has recently acquired shares of Puri Beauty and will expand its portfolio.

The Me Espresso Eau de Parfum includes top notes of espresso, cappuccino, and cocoa powder.

Sabrina Carpenter Announces Launch of Me Espresso Eau de Parfum

This launch marks Carpenter’s fourth fragrance with Scent Beauty.

From left: Jean Holtzmann, chief brands officer, prestige, Coty, and Michele Molon, chief commercial officer, Swarovski.

Coty Launching Swarovski 'Pop Luxury' Fragrances in 2026

Coty's latest results were boosted by growth in fragrances across the pricing spectrum (prestige scents up 9% like-for-like).

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

The Estee Lauder Companies faces a period of uncertainty as it navigates significant organizational changes.

Estee Lauder’s Family Speaks Out About Company Upheaval

Family tensions and strategic disagreements have led to significant changes at the Estée Lauder Companies. A private letter from Jane Lauder to select board members has sparked controversy and reshaped the future of the company.

Puig also saw positive performance in the Americas, with Q3 powered by double-digit growth in the U.S. market.

Puig Reports Strong Q3 2024 Performance

Puig has reported strong Q3 2024 results, driven by strong performances from key brands like Paco Rabanne and Carolina Herrera. The brands focus on strategic investments and effective marketing has contributed to its success.