Coty has nabbed a long-term beauty license for luxury crystal house Swarovski, encompassing a deal to develop, produce and distribute Swarovski fragrances. The first offering under this licensing agreement is anticipated to launch in 2026.
The move is part of a wider push to diversify its beauty range; in February of this year, Coty renewed its fragrance license agreement for more than 20 years with Bruno Banani; Coty had also renewed its fragrance license agreement with Mexx for 25 years.
Also in February 2024, Coty entered into a licensing agreement with Italian luxury fashion brand Marni to develop, produce and distribute a line of fragrances and beauty products through 2040.
Coty's latest results were boosted by growth in fragrances across the pricing spectrum (prestige scents up 9% like-for-like).
Jean Holtzmann, Coty chief brands officer, prestige, said, “We are delighted to announce our new, long-term partnership with Swarovski to develop and bring to market exciting new fragrance and beauty ranges. Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ideal fit for a worldwide rollout across key markets such as EMEA, the Americas and Asia. This licensing agreement aligns with Coty’s successful strategy of focusing on licenses with multi-category potential. We are excited to start working with Swarovski to develop truly brilliant beauty offerings that will inspire elegance and express individuality.”
Michele Molon, Swarovski chief commercial officer, said, “Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories. This partnership allows us to bring Swarovski’s unique positioning of pop luxury–a luxury that is creative, fun, colorful and joyfully extravagant–to the world of beauty and fragrances whilst leveraging Coty's extensive industry expertise. Together, we will create beautiful and luxurious products that reflect our shared commitment to quality and innovation. We look forward to the endless possibilities this partnership will bring.”
