Kosé Acquires Stake in Puri Beauty to Fuel Global Growth

Kose corporation has recently acquired shares of Puri Beauty and will expand its portfolio to meet the diverse needs and accelerate the company’s global business growth. Kose claims this was made possible by collaborating with external partners like Puri and utilizing external assets instead of relying solely on its own resources.

Kazutoshi Kobayashi, president and CEO of Kosé CorporationPRNewsWireKazutoshi Kobayashi, president and CEO of Kosé Corporation, says, “We are very happy to welcome Pañpuri to the Kosé Group’s brands with the acquisition of shares of Puri, which has established a firm position in Thailand as a company operating a holistic wellness lifestyle brand”

Kobayashi adds, “We believe that Pañpuri’s traditional approach from ancient times in Thailand and sophisticated product design, which creates cosmetics that feel good to use and enrich the mind on top of being effective, highly align with our constant approach since our establishment to continually pursue sensory quality while inheriting tradition and innovation. With this acquisition of shares, we will accelerate the global strategy set forth in our medium- to long-term vision, and aim to establish a presence in the Global South markets and further enhance our value.”