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Section: Ingredients > Hair Care

Damage from heat styling is a key product claims sought by today's hair care shoppers; new ingredients reinforce these benefits.

Hair Care's Newest Wellness Ingredients

Top prestige hair care growth sectors outpacing the market include heat protectants and scalp care, which are both part of the broader hair wellness and skinification trends.

Hairstylist cutting a client's hair.

10 Top Trending Haircut Searches in 2024 From Google

See the top 10 trending haircut searches in 2024 from Google as part of the company's Year in Search.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.

Hand on door knocker labeled Sephora.

Fenty Hair Lands at Sephora, Haus Labs by Lady Gaga Enters Sephora at Kohl's: Beauty Retail Roundup

Fenty Hair highlights its "clinically tested repair technology," Replenicore-5 complex, at the heart of the range, which is designed to "repair, strengthen, hydrate, smooth and protect at every step," per the brand.

Forty-seven percent of consumers say they spend less than $30 per month on their hair and scalp care products, with 16% spending between $31 and $45.

What Consumers Want from Hair Care in 2024

From clear benefits to specific ingredients, the data speaks for itself.

Here, Dove and P&G experts help us explain why hair bonding is hot and explore the three main types of bonding agents.

Dove and P&G Experts on the Hair Bonding Buzz—Plus 3 Main Types

The hair bond builder or "multiplier" market is expected to expand at a CAGR of 7.80% from 2021 to 2028. Here, Dove and P&G experts help us explain why and explore the three main types of bonding agents.

'All participants had a physical count of their hair by a blinded clinician at baseline, 12 and 24 weeks, and the results were also confirmed with blinded photo-grading,' says Jay Small, a trichologist and cofounder of Arey. 'There was a statistical significance between active and placebo groups at both the 12 and 24 week mark.'

Arey's 'The System' Cuts Gray Hair Growth and Boosts Repigmentation by Combatting Canities: New Clinicals

"Vitamin and mineral deficiency, along with oxidative stress from factors like sun and chemical exposure, contribute to hair losing pigment and turning gray," says Jay Small, a trichologist and cofounder of Arey.

Croda's Crodamol GTS (INCI: C10-14 alkyl polypropanediol-3 myristate) vegetable-derived emollient reportedly imparts significant smoothness and shine across multiple hair types.

Croda's Crodamol GTS Vegetable-derived Emollient Delivers Serious Smoothness

At Suppliers' Day 2024, Croda featured the technology in an anti-humidity mango and avocado hair-finishing butter.

people attending a trade show blurred focus pink carpet

11 On-trend Ingredients Coming to in-cos Asia: Anti-Hair Loss Peptide, Exosomes, Vegan TXA and More

Arriving in Bangkok this Nov. 5-7, 2024, in-cosmetics Asia will highlight ingredients and concepts from more than 500 exhibitors. In this sneak preview, we highlight 11 on-trend innovations.

'This acquisition reflects our deep commitment to innovation and our focus on sustainable solutions leveraging the power of biotechnology,” said Ilham Kadri, CEO of Syensqo. 'We are dedicated to making a meaningful impact in the beauty industry, addressing critical environmental and societal challenges with groundbreaking circular solutions.'

Syensqo Boosts Ceramides with JinYoung Bio Acquisition

Following the acquisition, Syensqo will launch its first product from the JinYoung Bio ceramides line and four functional ingredients at Suppliers’ Day in New York.

Skinification of hair care

6 Hair Care Innovation Hot Spots for 2024

From dry shampoos to peptide-forward formulations, ingredient firms and brands are pushing the innovation envelope.

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

From Scalp Care to Inclusivity: How Hair Care is Evolving

The rise of clean hair care continues to reflect consumer demand for sustainable and non-toxic formulations, while the skinification of hair care brings advanced skin care-inspired technologies to the forefront of treatment options.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

Green Natural Beauty Gel Leaf Bubbles Adobe Stock 1372828467

Seqens Debuts AdvensProtect OE Green 100% Biobased Multifunctional

The ingredient combines humectant, emollient, deodorizing and preservative-boosting properties.

Shin-Etsu Silicones of America's line of silicone film former technologies for longer wear and comfort are designed to optimize the performance of lip color and foundations, as well as sun care and more.

Shin-Etsu Silicones of America's Unveils Silicone Film Former Tech for Long Wear & Comfort

The technologies reportedly boost product claims such as transfer resistance, color persistence and color shifting, while avoiding drying or discomfort on the lips or skin.

According to P2 Science, Citropol polymeric emollients mark a significant milestone in beauty industry innovation as the first new liquid polymeric emollients launched since silicones.

P2 Science Debuts 2 Upcycled Ingredients for Beauty and Personal Care: Citropol DE-4 & Citropol V6

Citropol is a portfolio of natural-based ingredients made from upcycled forest-derived terpenes, designed to be biodegradable for sustainability from start to finish.

Parsol SLX's film-forming capabilities allow it to defend the hair and skin with high efficiency.

DSM-Firmenich's Parsol SLX Said to Boost Sunscreen Performance by 50%

The technology could potentially allow brands to minimize chemical loads in formulations.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.

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