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Steps Without Footprints

Reductions in carbon footprints and increasing social responsibility are the current gold standard for environmentally sensitive companies.

Chemical Reaction: The Power of Soap

We sometimes forget that the benefits of our industry go beyond simple beauty, and some of the most elemental and taken-for-granted products, combined with the marketing knowledge pioneered by the companies in our industry, can save millions of lives.

Chemical Reaction: The New Toxicology

The toxicologist is a modern Hamlet, finding truth and correct action to be an elusive and ever-shifting goal in the debate over appropriate testing methods.

Vytrus’ plant biotechnology-derived Baolift skin care technology reportedly simulates the facial rejuvenating impacts of a fitness workout.

New Beauty Ingredient Trends: from Functional Water to Fit Skin

From Amazonian biotech to ultra-fine bubble technology, emerging cosmetic ingredients are pushing the boundaries of functions and claims.

Case Study: Attracting Male Consumers on a Global Level

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

CEW's October 2012 'Beauty Retail Evolution: Connecting With Today’s Consumers' event featured (from left) Chance Wales, director, category leader, U.S. health and beauty, Amazon.com; Shannon Curtin, divisional vice president and general merchandising manager, beauty and personal care, Walgreens; and Karen Grant, vice president and global beauty industry analyst, The NPD Group.

CEW Presents Retail Revolution—Connecting with Today's Consumers

From the digital realm to brick-and-mortar locations, beauty retail is changing, and the panelists at this CEW Women & Men in Beauty Series event discussed how different outlets are addressing the changes.

A New View of Old Hair

As anti-aging products are becoming more mainstream in hair care, graying hair is still one of the biggest reminders of the aging process.

The Anatomy of a Formula—Antiperspirants

Extracted from the “Anatomy of a Formula” column in the May 2009 issue of Cosmetics & Toiletries magazine, the author explains the anatomy of antiperspirants, their purpose in the formulas and their impact on meeting consumer trends. The full technical column is available at www.CosmeticsandToiletries.com.

Lush Light Touch Solid Face Oil Serum

Read the Label: LUSH's Light Touch Solid Face Oil Serum

This "Read the Label" describes waterless formulating in LUSH's Light Touch Solid Face Oil Serum. When warmed, this bar becomes a moisturizing and toning oil/serum to balance skin.

Consumer in-home use testing (IHUT) involves sending either a prototype or a product that is conditionally approved for in-market commercialization and has undergone safety and stability testing to a defined panel of targeted nationally representative consumers.

Validating Believable Beauty Claims

Part 1 of 3: Consumer in-home use testing (IHUT) provides the proof consumers need before they’ll buy in the form of substantiated claims.

NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.

TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.

Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.

Retro Beauty

Cosmetic trends go in cycles—from a 2,000-year-old Greek recipe, through 21st century chemical additions back to a yearn for natural ingredients.

Packaging as Added Value

Packaging for beauty must be functional and attractive, but it also increasingly needs to offer additional benefits to both the consumer and the brand.

It's All About Me

As more and more consumer data on shopping habits and product preferences is available to beauty brands, the marketing to those consumers needs to becomes more personalized in order to maintain strong relationships.

Everything Old is News Again

Although not always as sexy as new ingredients and technologies, proven ingredients get the job done and are embraced by consumers. It is the combined job of marketing and R&D to couple the proven with new and appropriate technology to launch a cutting-edge, winning finished product.

This 'Read the Label' discusses personalized beauty tech with YSL’s Rouge Sur Mesure Device. This product contains dimethicone, phenyl trimethicone, mica, CI 77891 and more for personalized lip shades.

Read the Label: Yves Saint Laurent's Rouge Sur Mesure Device

This "Read the Label" discusses personalized beauty tech with YSL’s Rouge Sur Mesure Device. The product contains dimethicone, phenyl trimethicone, mica, CI 77891 and more for personalized lip shades.

A Boom in Men's Grooming in India

The men’s personal care market in India is seeing a turning tide, with sales of male grooming beginning to grow faster than other categories.

The Necessity of Testing in New Product Development

With the need for claim substantiation at an all-time high, knowing the necessity—and costs—of beauty product testing from early on in the process can help brands plan and develop products accordingly. In addition, being well informed about testing facilitates a brand owners to make the right label claims, through the appropriate tests, for the brand or product market positioning.

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