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1,669 Results
Type: Article
News
4 Tik Tok Marketing Tips for Cosmetic Brands
Although only four years old, the video platform is transforming the way consumers view beauty.
Color Cosmetics
Consumers Tell All on Eye & Brow Makeup
New data from 2,600-plus consumers on lashes, lids and brows.
News
Crisis Management in Beauty Products Manufacturing: 6 Must-Haves in Your Software
When you're faced with a claim against one of your products, it not only means a consumer was negatively affected—it can also mean immeasurable damage to your brand name.
Skin Care
Innovating Natural Actives for Your Brands®
Learn how natural cosmeceutical ingredients can benefit your beauty brand.
Skin Care
Making Personal Care Greener
When it comes to the increasingly powerful aspirational consumer, sustainability is critical for brand image, creating new challenges and opportunities for suppliers and marketers.
Consumers & Markets
Exploring Brazil
A Q&A with Philippe de Carvalho, General Manager Brazil, Coty
Testing
Who Moved My Eye Shadow?
Even power players can’t just stand still and expect to lead in the beauty industry.
Packaging
Value-added Coding: Are You Getting the Most Out of Your Equipment?
To ensure a consistent brand image, beauty brands and manufacturers need to ensure variable code quality does not diminish a product's package appearance.
Launches & Claims
Words from Wiechers: The Power of Suggestion
In this edition of our Words from Wiechers series, the late author explains the power of belief in product efficacy—and why products should be evaluated based on the perceived value they deliver to consumers.
Packaging
Suppliers: Moving at the Speed of “Indie”
Suppliers and manufacturers are evolving to deliver services for nimble indie beauty brands.
Suppliers & Services
The Value of Green Processing
As consumers’ quest for natural in every aspect of a product continues, a comprehensive story of overall ecological impact of product will be required—and green processing is part of that story.
Brick and Mortar
Riley Rose Wants to Change How Millennials and Gen Zers Shop for Beauty
Riley Rose co-founder, Linda Chang, spoke with Global Cosmetic Industry about the store, its target customers and the strategy behind a customer-centric shopping experience.
Skin Care
Building Natural Products
The key to meeting consumer demand is to understand what natural means in order to formulate and market products that meet expectations.
Skin Care
[interview] Anti-aging for a Modern Market with Tomonobu Ezure, Ph.D., Shiseido
From dryness to wrinkles, age-dependent changes in facial morphology are attracting the most interest in anti-aging skin care today. Tomonobu Ezure, Ph.D., principal chief scientist at Shiseido, shares this and other insights in this exclusive interview.
Color Cosmetics
Goodbye, Microplastics: Beauty’s Glow-Up for a Greener Future
From silicone-based alternatives to seaweed-derived cellulose, these newly launched innovations aim to deliver luxury and ethics.
Hair Care
Frizz Control Hair Care
A brief look at the causes of frizz and ingredients appropriate for addressing the concern.
News
Trend Alert: Beauty and the Brain
This growing desire to take charge of one’s own wellbeing has generated new innovations across industries.
Brick and Mortar
Macy’s CEO: “the Consumer is Moving at the Speed of Light”
As the legacy retailer revamps store formats and product mixes, CEO Jeff Gennette discussed the future of beauty consumer engagement.
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