Search Global Cosmetic Industry: Page 69

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Case Study: Steer for the Fast Track

Even for those operating in already lucrative markets, assessing the details of an operation and overall production methods can reveal more cost-effective methods that translate to clear market gains. A contract manufacturer of natural and organic soaps considered its development and production capabilities to realize improved gains.

The Hypothetical Nature of Natural

There is no shortage of debate on what is natural and what is not, and—considering the obstacles to consensus—debate is likely to remain a feature of the segment.

What’s Really in Your Imported Shipment?

From bills of lading to customs manifests, freight forwarder tracking systems are the answer to taking your products global.

Olay subjected its Professional Pro-X line to multistage clinical trials to substantiate claims that the products reduced the appearance of facial fine lines and wrinkles.

Pushing Boundaries: Claims & Substantiation in Skin Care

Brand owners and suppliers discuss the latest science behind the ingredients they say offer solid clinical test results.

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Retailers Mine Consumer Feedback to Turn Data Into Gold

Does consumer feedback result in foolproof buying decisions?

Beauty is in the Eye of the Trendsetter

The definition of beauty evolves constantly. Changing lifestyles, values and trends continuously influence consumer decisions, and in today's globalized and digitized marketplace, beauty brands must understand these trends to offer products that meet a world of needs.

Adaptable Allure

With its ability to distinguish visual specifics of target consumers, facial recognition technology is changing the beauty landscape by allowing the creation and marketing of personalized offerings.

Evolving Gender Stereotypes Drive Growth in Asian Men’s Personal Care

Increased incomes and changing cultural patterns have the Asian male population becoming a significant driver in the beauty industry on an international level.

O Boticário new distribution center near São Paulo, which will double the company’s distribution capacity, was prompted by the company’s 20% growth rate in 2009.

Brazil’s Beauty Sales Grow 14.75% in 2009

As market continues to thrive, global brand owners employ regional growth strategies.

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

On the World Stage: California-based Beauty Brands Step Up

As emerging markets continue to increase in importance for the beauty industry, more and more small- to mid-size beauty brands are seeking out ways to stake an international presence.

Sourced in the USA

From the East Coast to the West Coast and everywhere in between, American consumers are seeking beauty products they can identify with based on principles of locally grown, effective ingredients.

Addressing Desires of Target Consumers Through Ingredients

Ingredients can translate across categories, segments, regions and boundaries—if you know how to properly use and talk about them.

Leaders to Know 2012

The beauty industry is powered by creative, capable people who work hard to keep consumers engaged with innovation and insightful products. Here, GCI offers a selection of a few of those dynamic personalities for 2011–2012.

Let Her Do the Talking: A Case Study for Social Media

So much more than merely talking to your consumers, social media has emerged as the fastest and most effective way for a brand to reach its consumers in a world where new modes of communication seem to appear every day—and it’s not the brands that are leading the charge.

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

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