Search Global Cosmetic Industry: Page 70

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Type: Article

Toxicology in the Age of Twitter

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

Skin Care's Multifaceted Evolution

Although conflicting trends continue to shape the category, skin care remains vibrant—and is approaching $100 billion in global sales.

Claims are a vital way in which brands communicate the benefits of a product to the consumer.

Claims in the Indie Brand Era

Part 3 of a 4-part series: understanding the market dynamics that drive beauty claims.

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

Markwins' strategy of innovation and expansion is driving growth.

Markwins Global President: Company Could Become a $2 Billion Beauty Player

How an evolving mass and prestige brand strategy is driving global growth.

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Pro-aging for Millennials

You’re never too young for healthy aging.

Influencer marketing is highly effective, if brands avoid critical pitfalls.

Beauty Under the Influence

Why trust is at the center of the industry's influencer marketing revolution.

Shoppers who receive personalized marketing efforts will spend more, shop more frequently and be more loyal to their beauty brands.

Selling Lipstick to Your Dad

The pitfalls of one-size-fits-all marketing.

Navigating Through Anti-aging Ingredients

With the myriad of anti-aging options out there, it can be difficult to sort out what is right for your brand.

Eye on India

As India continues to gain prominence on the global beauty stage, markets such as hair care, skin care, natural/organic and men’s care are all seeing shifts there.

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Make Your Green Claims Mean Something

To ensure your brand’s green claims have meaning for consumers, the claims should be authentic, clear and relevant.

Sheer Delight

Spring has sprung, along with a range of new cosmetic colors. Knowing what hues are hot, as well as why, offers vital information on the consumer mind-set.

Understanding Fragrance in Personal Care

The connection to scent is strong, direct and emotional. The implications for fragrance use in products are vast.

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Clean Collaborations

How to build a more ethical and sustainable beauty supply chain.

Sun Care in the 21st Century

GCI magazine spoke with David Sutton, sun care marketing manager, Dow Personal Care, and Julian Hewitt, technical specialist for Croda Suncare & Biopolymers, about the challenges of creating sun care for today’s market.

Facing Challenges, Russian Beauty Maintains Potential

Despite a recent slowdown in growth, the Russian market has demonstrated its long-term potential.

Is Silicone the Fountain of Youth?

Advances in silicones have improved the material’s efficacy and enabled new combinations in skin care products. The properties of silicones enhance the efficacy of products in which they are used.

Happier Days for Hair Care?

Growth of more than 4% indicates that manufacturers’ attempts at revival of the mature hair care sector are working. Euromonitor International looks at the key trends throughout the past year and recommends future strategies for eking out the category’s potential.

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