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Type: News
Packaging
Latest Alarmist Farce: Shampoo Makes You Fat
Throw another pick on the junk science pile; or at least, it's portrayal. A recent headline in
The Daily Mail
has British beauty consumers buzzing over fears that their shampoo bottles are making them fat.
News
Saints & Sinners Launches Superfresh Divine Dry Shampoo
The dry shampoo costs $30/6 oz. and features oil-absorbing rice protein and color-protecting vitamin E.
Hair Care
Launch Roundup: Shampoo and Skin Care Bars
Beauty brands have released products in bar form to eliminate plastic waste and conserve water.
Hair Care
Turkish Hair Care Brand Launches Garlic Shampoo
Company claims garlic acts as a viable hair growth stimulant; positions product to men with thinning hair.
Hair Care
DevaCurl Launches Dual-use Dry Shampoo
Dry No-Poo not only absorbs oil, impurities and sweat, but refreshes roots, enhances curl shape, adds texture and boosts volume.
Hair Care
[Update] Garnier Launches Eco-Friendly Shampoo Bars
The bars have zero plastic waste and can last up to two months.
Launches & Claims
Suit Alleges J&J's OGX Shampoo, Conditioners Cause Hair Loss
A class action suit has been filed against J&J for its OGX branded shampoos and conditioners that contain DMDM hydantoin, which is alleged to cause hair loss and scalp irritation.
Hair Care
Herbal Essences Earns EWG Verification With Two New Shampoos
Herbal Essences is reportedly the first mass hair care brand in mass retailers to meet EWG's clean beauty standards.
Hair Care
Report: California Naturals Names Owen Wilson Chief Shampoo Officer
According to People, this is the first brand in the United States that Owen has endorsed.
Hair Care
Olaplex Launches No. 4C Bond Maintenance Clarifying Shampoo
The new No. 4C Bond Maintenance Clarifying Shampoo from Olaplex is formulated to remove impurities from the hair.
Hair Care
Olaplex Launches No. 4P Blonde Enhancer Toning Shampoo
No. 4P Blonde Enhancer Toning Shampoo cleanses, tones, repairs and protects while keeping hair hydrated from roots to ends.
Hair Care
My. Hair Care Launches Environmentally Friendly Shampoo Bar
My. Hair Care stated that the bars are biodegradable, vegan, cruelty-free, free from silicones, contain no palm oils and do not utilize plastic bottles.
Brick and Mortar
Dr.FORHAIR Launches Folligen Original Shampoo in Costco
The shampoo will be largely available in branches located in Florida and New York, with the most availability in California.
Hair Care
Klorane Introduces Volumizing Dry Shampoo with Organic Flax
The dry shampoo is formulated with organic flax and seven plant-based cleansing powders to add volume, extend blowout or freshen up hair for up to 8 hours.
Hair Care
L'Oréal Creates Shampoo for Those Who Prefer Silver to Gold
L'Oréal is embracing the "granny hair" trend with its Serie Expert Silver Purple Shampoo.
Hair Care
Waste-free Natural Shampoo and Conditioner Bars from Bottle None
According to Bottle None, its salon-grade bars are pH balanced, last for more than 50 washes and can replace two to three bottles of shampoo.
Consumers & Markets
Trending: Polite Society, NK Kosmetika, Shampoo Massager and #BlurringBlush
Our weekly "Consumer Pulse" report on the socials uncovers trends in cosmetic-related searches across the web. Trending now are: _ and makeup NYT, Sofia Vergara Griselda makeup, Polite Society, NK Kosmetika, shampoo massager, #blurringblush and more.
Hair Care
[update] OWA Haircare Diminishes Water Use with Powder Shampoo
According to OWA, on average, liquid shampoo is 80% water but its Moondust Collection contains 0%.
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