Shelby Wild, who founded Sephora-bestselling brand Playa Beauty (eventually acquired by Forma Brands) and has just launched the new naturally derived body and hair care line, California Naturals, will speak at Beauty Accelerate.
California Naturals
California Naturals has named Owen Wilson its chief shampoo officer, according to People.
Wilson and his dog Waffles recently starred in a get-ready-with-me (GRWM) commercial for the brand where he shared his hair routine.
According to People, this is the first brand in the United States that Owen has endorsed.
