Olaplex has launched No. 4P Blonde Enhancer Toning Shampoo, which is said to strengthen, soften and neutralize unwanted yellow tones for brighter, more manageable hair for all blonde, lightening and gray hair.
No. 4P Blonde Enhancer Toning Shampoo cleanses, tones, repairs and protects while keeping hair hydrated from roots to ends. The formulation is reportedly gentle enough to use every time the user shampoos and is said to deliver 3x brighter results compared to top purple shampoos, per an independent clinical study.
The shampoo can be used on blonde, lightened and gray hair, whether natural or stylist-created, root-to-tip or balayage.
The vegan shampoo retails for $28 and is free from:
The shampoo is now available for salon professionals only at www.olaplex.com and on the Olaplex Pro app.
JuE Wong, CEO of Olaplex, said: "One in three women have blonde hair. With the launch of our first scientifically proven, and stylist approved purple shampoo, Olaplex No. 4P Blonde Enhancer Toning Shampoo now expands the modern definition of blonde for noticeably hydrated, brighter and more manageable hair.”
Ingredients: water (aqua/eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium cocoamphoacetate, sodium chloride, acrylates copolymer, betaine, phenoxyethanol, fragrance (parfum), polyquaternium-7, bis-aminopropyl diglycol dimaleate, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexyl cinnamal, limonene, citric acid, sodium benzoate, acid violet 43 (cl 60730)