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Beauty Brands Need to Develop Greater Brand Identities for Emotional Connection, According to New Study

Brand Keys' latest Customer Loyalty Engagement Index shows that while luxury beauty brands such as top-ranking Clinique have a distinct advantage in consumers' eyes, other beauty brands have work to do to develop emotional relationships with consumers.

TCM in Skin Whitening and Lightening: The Eternal Pursuit in East Asia

Statistics have shown that products with TCM claims account for a large share of the skin whitening product market—nearly 33% in 2011, which has risen year after year.

Chemical Reaction: When Looking Back is Looking Forward

The beauty industry has an insatiable craving for innovation. Evaluating the foresight and acumen of the founders of the modern beauty business informs where the industry’s been, the methods of its advancement and where it can still advance.

Chemical Reaction: A Deep Breath

In response to changing demands, an evolution in fragrance safety protocols has ensured that an already safe segment works to continually improve its tools and data.

Seeking the Perfect Complexion

Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.

The Pitfalls and Burdens of Claims

Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?

CEW Puts Spotlight on Clinique

On Oct. 27, 2011, Cosmetic Executive Women (CEW) welcomed the Clinique triumvirate of Lynne Greene, Agnes Landau and Janet Pardo to discuss distinguishing and aligning a brand and creating local and global relevance.

Social Media, New Research, and More Beauty Ingredient News and Launches for Late January 2013

Learn the latest beauty ingredient news, including lash-lengthening research from Shiseido, collaborations with Evolva, natural options for skin care and body care, and beyond.

The Realities of Washroom Economics

Commoditization and a dearth of innovation constrain global sales of bath and shower products.

Sunscreens for Today's Consumers

With recent U.S. Food and Drug Administration changes to sunscreen legislation, a review of sunscreens is in order.

Marketing Matters: Changes Bring Opportunities

Marketing products for menopausal women around the globe poses challenges and opportunities for the skin care industry.

CEW Hosts Skin Care’s Power Players

Leading skin care executives from Clarins, Clinique and Elizabeth Arden shared details on trends, issues and improvements being made in one of the most lucrative categories in the beauty industry.

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Skin Care’s Softer Touch

Microbiome research, neurocosmetics, thoughtful ingredient and formulation concepts, and clean beauty approaches are offering a gentler, more consumer-friendly skin care experience.

The Demands of Natural Product Claims on Fragrance

As natural claims and positioning grow to meet the rise in consumer demand, questions arise regarding the use of natural and synthetic fragrance in beauty products.

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Prebiotic & Postbiotic Skin Care: A Rebalancing Act

Decoding the function and impacts on skin health could lead to new solutions for atopic dermatitis, psoriasis, acne and more.

According to a May 2024 Exploding Topics Report, “Search volume for ‘sustainable beauty’ is up more than 200% since 2019.” At the same time, clinical beauty has begun to eclipse pure-play “clean” beauty.

Future-forward Sustainable Beauty Ingredients: What's Next?

New innovation is merging performance and eco-friendly credentials to generate consumer-winning claims across categories.

Eco-labels: Environmental Marketing in the Beauty Industry

Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.

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Insider Insights: How Are Beauty Industry Leaders Navigating Tariff Uncertainty?

The beauty industry is adapting to shifting tariffs by reevaluating supply chains, sourcing strategies and product development, while prioritizing flexibility, innovation and maintaining product quality.