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NYSCC's Suppliers' Day 2025 event will once again feature its Indie Pavilion (booth 2319), 'dedicated to highlighting new to market indie beauty brands that have novel ingredients, formulations and unique concepts,' according to the organization.

14 Brands Coming to NYSCC's Suppliers' Day Indie Pavilion [Preview]

Graydon Skincare "is a multifunctional face and body care brand uniting nature and biotech innovation to promote skin longevity," offering products such as a mineral mist and aloe milk cleanser.

All latest innovations in longevity, radiance, and sustainable beauty solutions - all in one place.

How These Star Ingredients Are Setting New Standards in Beauty

This report highlights star ingredients driving the skin longevity phenomenon, among others, and redefining standards for beauty.

Targeting plasmin levels in the epidermis can have a positive effect across all skin layers and it was with this goal in mind that dsm-firmenich designed its smart dipeptide SYN-UP®.

Reawaken the Skin’s Potential!

By targeting the enzyme plasmin, SYN-UP® unlocks your skin's longevity and drives improvement across all skin layers.

The ingredient technology comprises a bio-fermentation-derived long-chain fatty acids ceramide NP and addresses the similarities between and interdependencies of hair and scalp barrier structures.

Croda’s Sphingo’Hair Drypure Targets Hair and Scalp Longevity

The release of the technology comes amid a boom in scalp care and hair wellness.

How can brands of every price point innovate to break through the skin care category’s malaise?

How Skin Care Can Escape Its Innovation Slump

The skin care market is undergoing a shift as consumers seek innovative and effective products that deliver long-term benefits. Brands must adapt to evolving consumer preferences by prioritizing longevity, medicalization and personalization.

Solutions for scalp care, anti-aging, anti-hair loss, skin longevity, sensory benefits in hair and more will be featured in the 2024 In-cosmetics Asia Innovation Zone; and as the media sponsor, Cosmetics & Toiletries was given a sneak peek. Read on for more.

Revealed: 5 Cosmetic Actives You'll Find at In-Cosmetics Asia

Solutions for scalp care, anti-aging, anti-hair loss, skin longevity, sensory benefits in hair and more will be featured in the In-cosmetics Asia Innovation Zone; and as the media sponsor, Cosmetics & Toiletries was given a sneak peek.

By supporting the scalp barrier, the Daily Hydro serum protects against environmental aggressors, oxidative stress and moisture loss to ultimately boost hair longevity.

Act+Acre's Daily Hydro Serum Promotes Hair Longevity by Protecting the Scalp Barrier

"We created the Daily Hydro Scalp Serum to broaden the accessibility of scalp care to a wider audience because scalp issues are more common than we acknowledge," says founder and trichologist Helen Reavey.

Silab Longevicell (1)

Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy

The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.

Unilever Collaboration Discovers New Links Between Youthful Appearance, Health and Longevity

A new study on aging and appearance led by scientists from Unilever and Leiden University Medical Center in the Netherlands has discovered that women who look younger than their years tend to have lower blood pressure.

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

AbbVie Expert to Decode 'The Beauty of Longevity' at Beauty Accelerate

Researchers recently identified a total of 12 key contributors to the aging process, providing an unprecedented roadmap for beauty brands seeking to deliver pro-/anti-aging solutions to consumers.

Beautiful Bruunette Holding Serum Beige Background Simple Adobe Stock 818977970

Could Targeting This Enzyme Slow Aging? Scientists Reveal PDI's Role in DNA Repair, Longevity

Researchers discovered it can relocate to the cell nucleus, where it helps to repair double-strand DNA breaks.

Ayuna Terra Bella

Ayuna ‘Less is Beauty’ Launches Cannabis-based Terra-Bella Skin Cream

The Terra line by Ayuna “Less is Beauty” combines the values of self-care and beauty. The latest addition, Terra-Bella, is an emulsion-based skin cream that contains a blend of cannabis stem cell extract and organic actives to promote skin longevity and increase consumer happiness.

While 'anti-aging' claims aren't going away any time soon, longevity presents a new, holistic, technically advanced front in beauty innovation.

L'Oreal's Morley Willoughby Takes on Beauty's Longevity Revolution @ Beauty Accelerate 2025

As Mintel reported earlier this year, "Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements."

According to a recent report by Kline & Company, innovations in areas like infrared saunas, cold plunges, cryotherapy, IV therapy, red light therapy, and wearable tech are meeting consumer demand for long-term health benefits.

The Future of Wellness: A Shift Toward Longevity and Preventative Care

As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.

By targeting sirutins, beauty brands have an opportunity to transition from anti-aging to age reversal, per emerging research.

Estée Lauder Dives Into Beauty’s Longevity Era

New research is shifting skin care from anti-aging to age reversal.

Parëva Beauty Brings 'Radical Transparency' to the Longevity Boom

All SKUs are broken down on The (F)actuals, the brand's disclosure program, which shares both formulation details and product testing results to arm consumers with more in-depth information.

TomorrowLeaf425

Tomorrow's Leaf Launches in Nashville with SkinSanity

SkinSanity includes the prebiotic Clear Skin System, Youth Restore and Essentials Systems.

Longevity isn’t just about products; it’s a full-on movement. Mintel recently noted that combining holistic wellness with cutting-edge tech is opening up massive opportunities. From exosomes for hair and skin rejuvenation to cellular-level innovations, beauty is no longer just about looking good—it’s about living better, longer.

The Future of Beauty: How Longevity is Shaping Innovation

How R&D, product innovation and marketing teams can tap into the red-hot longevity market.

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