Machine Gun Kelly is launching his new brand UN/DN LAQR, a genderless nail polish collection built on self-expression and creativity for all, in partnership with Unlisted Brand Lab.
Previously: Pear Nova Releasing Soy Nail Polish Remover
The collection features 10 colors and five top coats. All shades are 9-free, vegan and cruelty-free.
Shades include:
- Sandstorm (Tan)
- Blank Canvas (White)
- Writer's Block (Gray)
- Slippery When Wet (Light Pink)
- Bad Tendencies (Blue)
- Vertigo (Purple)
- 25 to Life (Orange)
- Party Favor (Pink)
- Mary Jane (Green)
- Depressionist (Black)
- Nothing (Matte)rs Top Coat
- High Gloss Top/Base Coat
UN/DN LAQR will also launch eight curated trio sets and three polish kits.
The products are available exclusively on UNDNLAQR.com.
Kelly said: "I don't like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression—I can express myself one way today and do it all again tomorrow with something different. When I do my nails, that's me wearing my own thoughts and making a statement. To me, polish is not just a color, it's an intention. Every color has a purpose."
Unlisted Brand Lab founder and CEO, Candy Harris, said: "We started Unlisted Brand Lab to incubate the next generation of brands—breaking perceptions and disrupting category generalizations. It's been an honor to work with Machine Gun Kelly to transcend the nail polish category and foster a cultural shift that has been a long time coming. This is just the beginning, we are setting out to bring a new voice to beauty with a lifestyle brand that will spark a conversation well beyond the color drops."
