As a celebration of summer, CoverGirl is helping women “own the weekends” with some of the hottest summer beauty looks during its Easy Breezy Block Party Bus Tour. The Easy Breezy Block Party Bus will hit the road from July to September 2013 to bring consumers the hottest looks and newest beauty products with exclusive pop-up beauty experiences at tour stops around the country.
Guests will enjoy complimentary summer-inspired makeup and manicure applications, beauty tutorials and product sampling. And all experiences are designed to share with friends on social channels—from the digital Cover Moment Photobomb Booth to the Manicam Red Carpet, where attendees can instantly upload six-second Vine videos of their CoverGirl manicures using CoverGirl's Outlast Stay Brilliant Glosstinis.
For up-to-the-minute tour location information, follow @COVERGIRL on Twitter and Instagram, and use the #easybreezysummer hashtag to share summer beauty looks and Easy Breezy Block Party Bus experiences.
The CoverGirl Easy Breezy Block Party Bus will make nine stops to coincide with regional music and pop culture events, including New York on July 4, Miami on July 18, Chicago on August 2, Santa Monica on August 16, Brooklyn on September 5 and more.