For the fourth time in a row, Mktg Industry has won the Innovation Tree Award at MakeUp In Paris 2018.
The award was given to Mktg Industry's Roll to Glow, an on-the-go highlighter that is applied to the skin via rollerball. According to the company, Roll to Glow can be applied to both the face and body, including cheekbones, eyes, nose, lips, cupid’s bow, neck and collarbones.
The highlighter contains Metal Drops, a formula meant to provide an illuminating, "metal" effect on the skin. The lightweight oil emulsion contains pearls that form a reflective film with a metallic finish as well as vitamin E. The product is reportedly natural, vegan and cruelty-free.