e.l.f. Cosmetics and Chipotle are collaborating on a limited edition makeup collection, set to launch on March 10, 2021.
Related: e.l.f. Beauty Q3 2021, 9 Month Results
The collection includes:
Chipolte Eyeshadow Palette: a 12-piece eyeshadow palette, inspired by Chipotle ingredients, including white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac and lettuce.
Make It Hot Lip Gloss: a lip-plumping gloss with a tint of red-hot salsa color and a high-shine formula.
Extra Guac Face Sponge Set: an avocado shaped sponge with angled and rounded sides and a mini pit shaped sponge for hard-to-reach areas.
Eyes Chips Face Makeup Bag: designed to look just like Chipotle’s tortilla chip bag.
The e.l.f. x Chipotle collection will be available exclusively on elfcosmetics.com, chipotlegoods.com and on the mobile-first virtual shopping platform, NTWRK.
Kory Marchisotto, chief marketing officer, e.l.f. Beauty, said, “There is nothing tastier or prettier than the combination of burritos and makeup! We have long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
Tressie Lieberman, vice president, digital marketing and off-premise, Chipotle, said, “We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values. Following our first launch with e.l.f., which sold out in less than four minutes last spring, we’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”