It’s a 10 Haircare has announced the appointment of Ashley Schauer as its new vice president of sales and marketing. With over 15 years of experience in the beauty industry, Schauer is known for her expertise in driving growth and maximizing brand visibility. Previously, she served as senior merchant of prestige cosmetics at Ulta Beauty, where she achieved record-breaking promotions through strategic merchandising.
In her role at It’s a 10 Haircare, Schauer will manage retail and distribution accounts for the company’s portfolio, which includes popular brands such as It’s a 10 Haircare and Be a 10 Cosmetics. This strategic leadership move aims to strengthen the company’s market presence and enhance growth opportunities across its brands.
"Ashley's proven success in leading high-growth categories at Ulta makes her an invaluable addition to the team," said founder and CEO Carolyn Aronson. "Her expertise across cosmetics and hair care, combined with her ability to execute record-breaking events, will help take It's a 10 Enterprises to the next level in both retail and professional distribution."
President Jeff Aronson added, "Ashley's leadership will ensure our products continue to thrive with existing partners while expanding into new audiences. We're confident her vision and experience will strengthen our retail relationships and broaden our global footprint."
Schauer herself chimed in, "It's a 10 Enterprises is such an iconic, independent portfolio with unmatched product quality and a loyal customer base. I'm thrilled to work alongside Carolyn and Jeff to expand our retail partnerships, build impactful marketing strategies, and drive continued growth across our brands."
