The outbreak of the pandemic complicated brands' sampling prospects as testers were phased out and shoppers increasingly shifted spending online. Kosas' new Try Outs program represents one answer to this conundrum.
Deep dive: Beauty Sampling in a Low-touch World
The brand offers a range of sample cards via its website, allowing shoppers to purchase samples, get site credit in the process and redeem that credit on future purchases.
The cards retail for $3-5. The Revealer Concealer sample card, for instance, offers two possible ranges of 16 shades, simplifying shade matching.
Other cards include Tinted Face Oil Foundation, The Sun Show Bronzer, The Big Clean Mascara mini (not housed in a card format) and Lipfuel Lip Balm. In all, the site currently offers 10 sample options.