Related: IMCD Reveals 4 Beauty Trends
This trend combines tech with beauty. Consumer have shown an interest in virtual try-ons, with 3K weekly search, a 125% increase from 2020. From graphics to 3D filters to AI, consumers are following the future-forward trend.
Consumers are gravitating toward the early 2000s nostalgia. On average there are 141K searches weekly for this trend.
Consumers are also looking for honesty and transparency, with 74% of consumers saying they would choose a brand that incorporates customer reviews on its page.
More than half of them would rather see natural images that were not edited in Photoshop, per Nosto.
Solace is a holistic approach to beauty. Consumers are looking for minimalist looks and simplified routines. This includes a holistic approach to well-being such as edible CBD, vitamin ingestibles or supplements. There are currently 8.5K weekly searches for gummy vitamins.