Rather than manually collecting swatches, Colometrix's digital tool analyzes cosmetics as perceived by human eyes and creates digital samples. These can be imported into existing spreadsheets for easier analysis, according to the company.
Further reading: 4 Ways to Organize Your Brand around the User Experience
This allows brands to more easily identify assortment gaps and the SKU colors necessary to fill them in by reviewing shade families, comparing product colors and describing differences.
Finally, the Colometrix system generates color-fast banners to correctly display colors in online shops digital feeds, optimizing customer satisfaction and ease of selection.