For the month of August 2019, ColourPop Cosmetic reigned supreme among social media users.
Cherry Pick specializes in tracking engagement and "valuable expressions of intent to purchase beauty products" on social media. The company reportedly tracked engagement such as "I Want This!" and "Need!" and compiled "The Cherry on Top Beauty Report" for the month of August 2019.
August 2019's Top 10 Color Cosmetic Brands
- ColourPop Cosmetics
- Anastasia Beverly Hills
- Benefit Cosmetics
- Kylie Cosmetics
- Huda Beauty
- Nars
- Fenty Beauty by Rihanna
- Charlotte Tilbury
- Urban Decay
- Tarte
Top Color Cosmetics Claims, Benefits and Ingredients
Cheek Palette
- Claim: Cruelty-free
- Benefit: Smoothing
- Key ingredient: Kaolin
Highlighter
- Claim: Hydrating
- Benefit: Long-wearing
- Key ingredient: Carnauba
Eyeshadow
- Claim: Cruelty-free
- Benefit: Long-wearing
- Key ingredients: Rose
Mascara
- Claim: Vegan
- Benefit: Volumizing
- Key ingredient: Vitamin B5
Foundation
- Claim: Oil-free
- Benefit: Long-wearing
- Key ingredient: Glycerin
Face Primer
- Claim: Oil-free
- Benefit: Hydrating
- Key ingredient: Hyaluronic acid
Lip Balm
- Claim: Cruelty-free
- Benefit: Hydrating
- Key ingredient: Coconut
Lipstick
- Claim: Paraben-free
- Benefit: Long-wearing
- Key ingredient: Coconut
Top Products
- Cheek category: Lite Stix—ColourPop Cosmetics
- Eye category: Strawberry Shake Palette—ColourPop Cosmetics
- Face category: Luminous Foundation—Anastasia Beverly Hills
- Lip category: Lipstick—Nars
