What it is: First Light Priming Filter by Becca Cosmetics
Claims: The First Light Priming Filter helps to refresh the complexion and prepare the skin for all-day makeup wear. The cool violet color brightens and evens out imperfections, hydrating and energizing the skin. The purple primer goes on sheer, but engages the senses with a citrus scent perfect as a first step for a makeup routine.
Key ingredients: Prickly pear flower, sodium hyaluronate, cool light technology
Price: $38
Where to buy: www.beccacosmetics.com