
Thinknum has reported that drug store beauty brands have been on the rise with consumers
Although a recent study shows that as a result of the pandemic, women are making changes to their daily routines including ditching makeup, Thinknum has reported that drug store beauty brands have been on the rise with consumers, particularly at Target and Walgreens. Those with larger footprints stand to gain.
Further reading: Beauty Matching Engine: Predictive & Personalized Retail
The Top 14 beauty brands at Target (by SKUs):
- e.l.f
- L'Oreal
- Burt's Bees
- Sonia Kashuk
- Dove Beauty
- SheaMoisture
- Maybelline
- Pantene
- Pacifica
- NYX
- Olay
- Yes To
- Aveeno
- Covergirl
The Top 14 beauty brands at Walgreens (by SKUs):
- L'Oreal
- Maybelline
- Covergirl
- Neutrogena
- Revlon
- Soap & Glory
- No7
- Wet n Wild
- NYX
- Burt's Bees
- SheaMoisture
- Aveeno
- Rimell
- Olay