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Women Relaxed in COVID-Era Beauty Routines

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A recent survey shows that most women are taking a relaxed approach to beauty and hair care amid the pandemic

A recent survey shows that most women are taking a relaxed approach to beauty and hair care amid the pandemic

A recent study conducted by Tangle Teezer revealed that as a result of the pandemic, the "new normal" has caused most women to make changes to their daily routines, such as ditching makeup and attempting DIY hair cuts.

Further reading: Fragrance Discovery in the New Reality

The survey sampled 2,000 Americans that showed the following data:

  • 58% of women have given up on makeup
  • 60% of women said they are uncomfortable with the idea of going to a hair salon
  • 19% of women are refusing to go to a salon before a vaccine is distributed
  • 56% of women attempted a DIY hair cut or hair coloring and 18% reported the attempt was not successful
  • 20% of women are wearing head scarves and bandanas more in lockdown
  • 38% of women said their hair has been in a ponytail or bun since lockdown began
  • 35% of women said they used heated styling tools less frequently
  • 19% of women are washing their hair less