Jlo Beauty, founded by Jennifer Lopez, is launching December 8, 2020.
The brand's website gives consumers a sneak peak into the product line that features seven products.
- That Jlo Glow: A multitasking serum that tightens and lifts
- That Big Screen: A broad spectrum SPF 30 moisturizer
- That Hit Single: A gel cream cleanser that is said to reveal a brighter, clearer and more refinded complexion
- That Fresh Take: An eye cream that is said to mask dark circles and visibly "melt" fine lines
- That Star Filter: An instant complexion boost
- That Limitless Glow: Saturated with the glow serum to visibly tighten and lift
- That Blockbuster: A cream that nourishes, brightens
“We find that what our girl was chasing all along, what she was searching for, was always inside of her. It was the realization that all the limitless power she could ever need is right there in her. Always was. Always will be," Lopez wrote on her website.