Halsey (Ashley Frangipane), a multi-platinum singer and songwriter, has announced her first makeup line called, about-face, launching January 25, 2021.
About-face's first collection includes three ranges: Light Lock, Matte and Shadowstick.
Light Lock is debuting a range of face highlighters with four forms including stick, powder, fluid and lip gloss.
The Matte range of high-intensity colors consists of Paint-It Matte Lip Colors, Matte Fix Lip Pencils and Matte Fluid Eye Paint, as well as a Set and Prime Spray with an application sponge for the face.
Shadowsticks are multi-tasking cream eyeshadow crayons that feature soft pearly pastels, as well as a high intensity matte velvet in white, teal blue and black.
The launch consists of 10 product categories, including beauty tools and limited-edition cosmetic bags, which are all formulated to be vegan, clean and cruelty-free.
The brand will also be launching an Anti-Valentine's Day collection including a limited Matte Lip Lovers Collection, launching February 1, 2021.