Donni Davy, an Emmy-award-winning makeup artist for the HBO series Euphoria, announced the launch of her own makeup brand, Half Magic. The brand will debut in May 2022, as originally reported by Allure.
Half Magic will feature color cosmetics and tools, including liquid eye pigments, glitters and rhinestones, with two categories of colors at launch: a universal shade and one with bright periwinkles and pinks.
The brand is supported by A24, one of the film and TV studios that produce Euphoria. Davy was the makeup artist on previous projects for the studio, including films Under the Silver Lake and Moonlight.