Keys Soulcare has launched its It’s Like Skin 2-in-1 Concealer + Tint, which is a multi-tasking skin tint that brightens and blurs for a naturally radiant skin-like finish infused with squalane and 2% niacinamide.
The 2-in-1 is available in 40 shades for buildable, light-to-medium coverage. It can be used as a spot concealer or all-over skin tint.
It's Like Skin will launch with the "My Skin, My Power" campaign, featuring Alicia Keys and a diverse group of lightworkers sharing their skin stories and owning their power.
As with all Keys Soulcare offerings, It’s Like Skin has a dedicated affirmation on its packaging. The affirmation “I own my power” was written by Alicia Keys to empower every individual in their beauty ritual.
Kory Marchisotto, president, Keys Soulcare, said, "It’s Like Skin is an extension of our multi-tasking best-sellers Let Me Glow Illuminating Serum and Truly Becoming Multi-Benefit Peptide Serum, which invite you to own your own vision of beauty. What’s unique about It’s Like Skin is that we created a color-skin care hybrid that places a high emphasis on skin care benefits with beautiful buildable color.”
Ingredients: Water (Aqua), Caprylic/Capric Triglyceride, Diisostearyl Malate, Coco-Caprylate/Caprate, Butylene Glycol, Polyglyceryl-3 Diisostearate, Niacinamide, Silica, Hydrogenated Polyisobutene, Magnesium Sulfate, Disteardimonium Hectorite, PEG-30 Dipolyhydroxystearate, Squalane, Anastatica Hierochuntica Extract, Phenoxyethanol, Trimethylsiloxysilicate, Triethoxycaprylylsilane, Caprylyl Glycol, Ethylhexylglycerin, Disodium EDTA; May contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499).
