Kiko Milano is making a major move in the U.S. market through a new retail partnership with Macy’s, bringing its full beauty assortment to one of the country’s most influential department store networks. The rollout begins June 6, 2026 at Macy’s Herald Square flagship in New York City and on macys.com, introducing nearly 650 SKUs spanning complexion, lip, eye, and color cosmetics. Bestsellers including 3D Hydra Lipgloss, Unlimited Double Touch Liquid Lipstick, and Long Lasting Eyeshadow Sticks will anchor the launch, positioning the brand as a full-category player rather than a selective import.
The partnership reflects a broader shift toward experience-led, discovery-driven beauty retail, where education and engagement are as important as product access. At Macy’s, beauty advisors will play a central role in guiding consumers through Kiko’s extensive assortment, while select locations will offer services such as on-site engraving to deepen personalization. The launch underscores Macy’s continued push to elevate its beauty floors with globally recognized brands that combine innovation, storytelling, and accessible price positioning.
Central to Kiko’s U.S. strategy is its pricetige model—blending prestige-level formulation and design with intentionally accessible pricing. Backed by its manufacturing and innovation ecosystem in Italy’s Beauty Valley, the brand introduces more than 250 new products annually, enabling rapid trend response without compromising quality. With additional standalone stores planned in Miami and New York City later in 2026, Kiko’s Macy’s partnership serves as the foundation for a broader U.S. expansion strategy aimed at scaling its high-velocity, design-led approach to beauty.
