MPlus Cosmetics at Cosmoprof Miami 2025

The Iconic Essentials collection from MPlus Cosmetics, showcased at Cosmoprof Miami 2025.
The Iconic Essentials collection from MPlus Cosmetics, showcased at Cosmoprof Miami 2025.
MPlus Cosmetics

Black Gold Mascara from MPlus CosmeticsBlack Gold Mascara from MPlus CosmeticsMPlus CosmeticsMPlus Cosmetics unveiled its Iconic Essential collection during the Cosmopack North America Miami 2025 event. This cosmetics collection pays homage to timeless elegance, blending simplicity and refinement to enhance natural beauty, per the brand.

The Iconic Essential collection was reportedly designed to underscore the importance of fundamental elements in creating a bold yet understated beauty statement. The range includes crafted products that are both indispensable and distinctive, such as: 

    • Foundations 
    • Mascaras
    • Eyebrow products
    • Highlighters
    • Blushes
    • Lipsticks
    • Lip glosses
    • Lip balms 

    Spotlight on the Black Gold Mascara

    At the heart of the collection lies the Black Gold mascara, a standout product redefining lash enhancement, featuring a formula that’s enriched with deep black pigments to deliver: 

      • Length 
      • Volume
      • Curl

        The mascara is packaged in an exclusive container with a snake silhouette, symbolizing power and elegance, and reflecting the collection’s signature black and gold color scheme.

        The hybrid brush, engineered to complement the formula, ensures maximum efficiency by delivering length and a panoramic lash effect from the first application. 

        Michela De Frenza, marketing & innovation manager in MPlus Cosmetics, says, “Iconic Essential isn’t just a collection—it is a journey into the purest form of elegance, where brightness and freshness become the key ingredients for a look that expresses beauty in a natural and sophisticated way.”

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